SOFTWARE STARTUPS
All your sales infrastructure.
None of the headcount.
Founders past launch shouldn't have to hire 6 people to run a real sales operation. We build it and run it for you, so a small team can run the sales operation of a much larger one.
5 tools. 5 dashboards. 0 source of truth.
You glued together a tool for customer records, one for finding contacts, one for sending emails, one for following up, one for analytics, one for billing, and one to tie them together. None of them agree on what a "lead" even is. You're paying enterprise prices for a chaos coordinator.
One system you actually own.
Custom customer database
Built around your business, with permissions per team, the fields you actually use, automatic follow-ups, and an open setup your engineers can build on. No "configure your custom field" nonsense.
Outreach + research in one flow
Website visitor → we look up who they work for → we rank how good a fit they are → automated outreach starts → reply lands in your inbox. One flow. One shared definition of a real lead.
Reporting your finance team will trust
See exactly which channel brought each customer and what they paid, on the same numbers your finance team uses. No vendor-flavored dashboards. No "go ask the rep to update the CRM" gap.
Helpers ready to add
A texts/email helper, a call-answering helper, or an ads helper, any combination. They take work off your plate without you hiring. Add the ones you need, when you need them.
Stop gluing tools together. Start running a system.
We build and run your sales infrastructure as a fully managed system. Helpers add on at month 3 based on what your business needs, and it stays managed for you the whole time.
Frequently asked questions
- Do you integrate with our existing CRM (HubSpot, Salesforce, Pipedrive)?
- Yes, and in most cases we recommend keeping your existing CRM as the system of record. WebDevAuto builds the marketing-side data layer (website, forms, lead enrichment, attribution) and pipes clean records into your CRM via the official API. We work with HubSpot, Salesforce, Pipedrive, Attio, and Close out of the box.
- Can you build the sales infrastructure for a product-led-growth motion?
- Yes. PLG-specific workflows we ship include: self-serve signup with PQL scoring, in-product event tracking wired to lifecycle email, usage-based upsell triggers, and a sales-assisted lane for accounts that cross the PLG-to-sales threshold. Built on Segment/RudderStack + the warehouse of your choice.
- Do you work with pre-Series-A startups, or only post-revenue?
- Best fit is post-product-market-fit and revenue-generating ($30k+ MRR). Pre-PMF startups don't need the infrastructure yet. What they need is faster customer conversations, which usually means a no-code stack we will help you set up rather than build from scratch. We will say no if it is not the right time.
- How is this different from hiring a fractional Head of Growth?
- A fractional Head of Growth gives you strategy and 1-2 days a week of execution capacity, usually focused on paid acquisition. WebDevAuto ships the actual infrastructure (website, CRM, attribution, automated outreach, lifecycle email, automated ops) as a fully managed system we build and run. Complementary, not competitive: many of our clients have a Head of Growth who routes execution to us.
- Can you build advanced features into our product, not just our marketing?
- Yes. That crosses into Custom Builds ($15k to $80k+, scoped on the app-builds page). Common scopes: smart search, recommendations, summarization, classification, and automated workflows inside your product. Same team and in-house delivery as the rest of your system.
- Do you replace tools we already pay for, or layer on top?
- Layer on top by default. The CRM/inbox we ship is a marketing-side aggregator that complements (not replaces) your CRM of record. If a tool in your stack is genuinely redundant or worse than what we ship, we will say so and document the migration path, but the default posture is integrate, not replace.