Custom CRM architecture
Multi-tenant Firestore CRM with per-team role permissions, custom objects, automation triggers, and an API surface your engineering team can actually build against. No "configure HubSpot" shrug.
VERTICAL_02
RevOps infrastructure
without the headcount.
We're not a HubSpot agency. We're the technical RevOps team you'd hire if you could afford a Director of RevOps + 5 vendors — built as one integrated operating layer.
Post-PMF B2B SaaS founders scaling past seed. You've outgrown a spreadsheet and a Calendly link. You need CRM, lead enrichment, outbound automation, attribution, and a sales process that doesn't break when you hire your fourth AE. You can't yet afford the in-house ops hire that builds it.
Foundation ships in 4 weeks regardless of upgrade. No call required to start.
TYPICAL_CLIENT_PROFILE
- TYPICAL CLIENT
- Post-PMF · Series Seed–B
- REVENUE BAND
- $500k–$10M ARR
- TEAM SIZE
- 5-40 FTE
- SALES MOTION
- PLG hybrid / sales-led
- IDEAL STARTING POINT
- Growth Engineering
THE_STACK_SPRAWL_PROBLEM
5 vendors. 5 dashboards. 0 source of truth.
HubSpot for CRM, Clay for enrichment, Smartlead for outbound, Outreach for sales cadences, Mixpanel for product analytics, Stripe for billing, Segment to tie them together. Each one is configurable; none of them are configured the same way as the others. The data model breaks at every boundary.
- Lead enrichment via Clay runs nightly but the freshly-enriched records take 4 hours to land in HubSpot because of a Zap timing bug nobody documented.
- Outbound replies hit Smartlead's inbox, get tagged as positive, then sit there because the webhook to HubSpot was wired but never tested under load.
- Sales reps live in 3 tabs. Marketing attribution is wrong because UTMs don't survive the deanonymization handoff.
- Your VP Sales asks 'where did pipeline drop?' and the answer takes 4 weeks instead of 24 hours.
WHAT_WE_SHIP
Custom-built RevOps infrastructure on one stack you actually own.
Smartlead cold engine + reply routing
Warmed domains, Clay-enriched lists, A/B/C copy variants, webhook-fed reply routing into your CRM with SDR assignment in <90s. Pipeline-as-a-service, operated month over month.
Integration middleware
Cloud Run + Firestore queues bridging Stripe, Segment, Snowflake, your product backend. Bi-directional sync that survives vendor API changes — no Zapier in the critical path.
Warehouse-fed attribution
BigQuery or Snowflake as source of truth. Pipeline reports trace each $ back to channel + campaign + creative. Your VP Sales gets the "where did pipeline drop?" answer in 24 hours, not 4 weeks.
METRICS · IN PRODUCTION
42
Cloud Functions in production
WebDevAuto's own stack — the same architecture we deploy for clients
<90s
Outbound reply → CRM → SDR assignment
End-to-end SLA on the Smartlead pipeline
6 mo
Growth minimum commit
Cross-channel feedback loops take a quarter to build, a quarter to measure
Anonymized client deployments. Named case studies stack as clients give permission.
NEED CUSTOM INFRASTRUCTURE BUILT?
For $40k+ custom apps, marketplaces, or SaaS builds, Porter or Alex runs Discovery personally. Foundation + Growth is for productized engagements; the app-builds track is for scoped custom work.
Stop integrating SaaS. Start operating infrastructure.
Growth Engineering ships a 2-engineer team that designs, builds, and operates your RevOps stack. AI Co-workers (Comms, Voice, Paid Media) stack on at month 3 retention checkpoints based on your funnel data.
6-month minimum on Growth. If we're not the right fit, we'll refer you out within 48 hours.