THE OPERATING SYSTEM FOR SERVICE BUSINESSES
One operating system.
Every customer, every job, every payment.
From the first click to the final invoice, it runs the whole thing: your website, your phone, your leads, your calendar, your invoices, and your reviews, on one shared customer record. Ava, the AI receptionist, is where a lot of owners start, but you can come in anywhere, a new website, stronger SEO, or a move off an old CRM.
The platform
Seven parts of one growth system
Each has its own page. They are sold separately because most owners start with the piece that is leaking hardest, and built together because that is where the compounding is.
Website Design
A hand-built, fast, mobile-first site organised around the services you sell and the areas you serve, with a tap-to-call button on every screen and a form on every service page. We design it, build it, host it, and maintain it.
The problem it removes
Your website looks fine and books nothing. Visitors read it, then leave without calling.
How Website Design worksSite structure- Home
- Services
- one page per thing you sell
- Service areas
- one page per place you work
- Contact
On every pageTap to callOn every service pageEnquiry formLocal SEO
Structured work on the things local ranking actually depends on: a Google Business Profile that is complete and consistent, a service page for each thing you sell, a service-area page for each place you genuinely work, and matching name, address, and phone details everywhere they appear.
The problem it removes
Customers in your area search for your service and find your competitors instead.
How Local SEO worksLocal visibilityBusiness profileComplete, categorisedService pagesOne per serviceArea pagesOnly where you workName, address, phoneIdentical everywhereReviewsRequested after each jobAI Receptionist
A voice agent that picks up, holds a real conversation, answers the questions callers actually ask, works out what the job is and where it is, texts a booking link, and writes the whole call into the CRM as a lead with a transcript.
The problem it removes
You are under a sink or up a ladder, the phone rings, and the caller dials the next result instead of leaving a voicemail.
How AI Receptionist worksCall in progressCaller
“My water heater is leaking, can someone come out today?”
Receptionist
“I can get you booked. What is the address, and is the water shut off?”
CapturedName, address, job typeSentBooking link by textWritten toCRM, with transcriptIllustration of a call flow, not a recording of a real customer
CRM
One record per customer holding every call, form, message, and note, moving through a pipeline you can see: new lead, contacted, qualified, appointment, customer. Nothing is stored in someone's memory.
The problem it removes
Leads are scattered across a phone, an inbox, a notebook, and three text threads, so some of them are simply never followed up.
How CRM worksPipeline- New lead
- Contacted
- Qualified
- Appointment
- Customer
On each recordCalls, forms, messagesSourceKept, not guessedMarketing Automation
Rules that watch the CRM and send the message the moment it is due: an instant reply to a new enquiry, a text back when a call is missed, a nudge on a quote that has gone quiet, and a check-in with a past customer months later.
The problem it removes
The lead was real, the quote went out, and then nobody chased it. Most lost work is lost here.
How Marketing Automation worksSequenceWhenA new lead arrivesThenReply within a minuteWhenA call is missedThenText back immediatelyWhenA quote goes quietThenNudge, then stopIf they replySequence exitsAI Ad Studio
Give it what the business does and who it serves, and it generates ad concepts, image assets, and short video assets sized for the places you run them, so you have something to put behind a budget.
The problem it removes
Advertising stalls at the creative. Writing the copy and producing the images is the part that never gets done.
How AI Ad Studio worksCreative setInputWhat you do, who you serveConceptsAd angles to choose fromImagesSized per placementVideoShort-form cutsOutputCampaign-ready assetsLead Generation
The layer that turns traffic into a countable opportunity: forms and call tracking that capture it, routing that gets it to the right place, qualification that sorts it, and a record that lets you see how many arrived and what happened to each one.
The problem it removes
You cannot tell how many opportunities you actually got, or which ones you dropped.
How Lead Generation worksLead flowTrafficSearch, map, adsVisitorLands on a service pageLeadForm or call, capturedResponseAutomatic, immediateQualificationJob type and areaOutcomeAppointment, then customer
STEP 01 · Get found
Show up the moment a customer goes looking.
Website Design
A conversion-engineered site that loads in about two seconds and wires every lead straight to your inbox.
Local SEO + Google Maps
Rank on Google, Maps, and AI answers for the searches your customers are already making.
Google Business Profile
Your Maps listing, optimized and managed so you land in the local pack, not on page two.
AI Ad Studio
Describe your business and get a short-form video or image ad, voiced and ready to post.
New-Customer Finder
Finds prospects each week that match your ideal customer and reaches out for you.
Growth Strategy
The quarterly read on what is actually producing work, and what to change next.
STEP 02 · Capture every lead
Answer every one in seconds, and turn it into a booked job.
Flagship · start here
AI Receptionist (Ava)
Ava answers every call 24/7, qualifies the lead, books the job, and logs it to your CRM. For a lot of owners, this is where it begins.
Missed-Call Text-Back
Miss a call and the caller gets a text back in seconds, before they dial a competitor.
Unified Inbox
Calls, texts, emails, and web chats in one thread, sorted so the hottest leads surface first.
Appointment Scheduling
Self-serve online booking synced to your calendar, so leads book themselves.
AI Sales System
Walks your team through every call from open to close, with talk tracks tuned to each lead.
STEP 03 · Turn leads into customers
Run the work, get paid, and earn the next customer.
CRM for Service Businesses
The single customer record every job, message, and invoice writes to. This is the system the rest of the platform runs on.
Field Service Software
Dispatch, schedule, and track jobs in the field, connected to that same customer record.
Invoicing & Payments
Send invoices and collect payment inside the system, with recurring billing built in and every payment tied to the record.
Handheld (Mobile CRM)
The whole operating system in your pocket, so you can run the job from the truck.
CRM Migration
We move your contacts and history off your old tool in a one-click import or a simple CSV.
Review Engine
Automatically asks happy customers for a Google review the moment a job is marked won.
Text Message Marketing
Reach your whole customer list on the channel people actually open, their texts.
ONE SYSTEM · END TO END
It all runs on one operating system.
One customer, start to finish, on a single record. No glue code, no five separate tools that do not talk to each other.
Beyond the four stages: when you outgrow off-the-shelf, we build custom mobile apps, customer portals, and integrations on top of the system. Explore custom builds →
One price for the whole system.
Take one service or stack all three. Website Design & Hosting $199/mo, SEO & Google Business Profile Optimization from $200/mo (it runs on top of the website), and the CRM $249/mo, with AI billed by usage. Everything above runs inside those services, $648/mo for the whole front office, no setup fees.
Start with the stage that hurts most.
Most owners start with the missed calls, the dead website, or the leads that never get followed up, and grow into the whole system. We'll tell you exactly which stage to fix first, and what it looks like running on your business.