Most lost work is lost after the lead, not before it.
Marketing Automation for Local Businesses
The lead was real. The quote went out. And then nothing happened, because the week got busy and following up is the first thing a busy week deletes. That is where most service businesses lose work, and it is not a marketing problem. It is a memory problem.
WebDevAuto automates the part that depends on remembering. A new lead gets an answer in under a minute. A missed call gets a text before the caller dials the next result. A quiet quote gets chased on a schedule. And the moment the customer replies, the sequence stops, because the fastest way to ruin this is to keep chasing somebody who already answered.
Runs inside the CRM. No setup fee, month to month, cancel anytime.
- Replies in under a minute
- Missed-call text-back
- Stops on reply
- Consent respected per channel
- No per-seat licensing
Marketing automation for a service business is a set of rules that watch your CRM and send the right message at the right moment without anyone remembering to: an instant reply to a new lead, a text back when a call is missed, and a chase on a quote that has gone quiet. WebDevAuto runs it on the same customer record as your calls, forms, and pipeline, and every sequence stops the moment the customer replies.
What it costs
Start the follow-up
Automation ships inside the AI CRM, which is already selected below. It is not a separate line, and there is no setup fee.
$249/mo
$249/mo. No setup fee.
No setup fee. The CRM is month to month, cancel anytime. AI features are billed based on usage, you only pay for what you actually use.
See it in action
Watch the pipeline the sequences run on
Thirty seconds inside the CRM. Automation is triggered by exactly these stage changes: a lead arriving, a quote going out, a booking landing. Watch what moves, and the sequences below are the messages that fire alongside it.
Real product screens. Demo data shown: sample business, sample numbers.
Proof
What it is like to work with us
First and Foremost the easiest way to get your Website and Google Business things handled. Porter is a stud, had mine built in minutes.
Not ready to check out
Want to map your follow-up before you buy it?
Tell us what happens today when a lead comes in and when a quote goes quiet, and we will come back with what we would automate first, what it takes, and what it costs.
Prefer the phone? (385) 364-8062
How it works
The follow-up stops depending on anyone remembering
Four changes to the day. The mechanism, and its limits, are set out further down.
Answered in under a minute
Every new lead gets a real acknowledgement immediately, which in most trades is the whole competition.
Missed calls text back
A call you could not take turns into a text conversation before the caller reaches the next result.
Quiet quotes get chased
The estimate you already spent an hour producing gets followed up on a schedule instead of being abandoned.
It stops when they reply
An inbound reply exits the sequence, so nobody is chased by a machine after they have answered you.
Part of your WebDevAuto system
Automation is the layer that acts on everything else.
It has nothing to send until something is captured, and nothing to trigger on until the CRM knows what stage a lead is at. That is why it is sold as part of the system rather than as a standalone tool.
- Local SEOGets you found, which is what makes the phone ring in the first place.
- Your websiteTurns that visitor into a call, a form, or a booking instead of a back-button.
- Ava, your AI receptionistAnswers the call 24/7, qualifies it, and texts the caller your booking link while they are still on the phone.
- Marketing automationYou are hereWatches the CRM and sends the message the moment it is due: the first reply, the missed-call text, and the chase on a quiet quote.
- Review automationAsks for the Google review after the job, which feeds the ranking that started it.
Or take the whole system at once
Pick The CRM, and more customers to put in it in the flow above and the ranking that fills the pipeline comes with it, on the website plan the ranking runs on.
Want to understand how it works?
Here is exactly how we build, operate, and improve it: what triggers a sequence, what SMS and email each do, how consent is handled, what happens on a reply, and the horizon the scheduler actually works over.
Automate the repetitive follow-up first
- ▸The first reply to a new enquiry, which is the same three sentences every time and decides more jobs than anything else on this list.
- ▸The text after a missed call, which has to go out in seconds to be worth anything at all.
- ▸The chase on a quote, which everybody intends to do and almost nobody does twice.
- ▸The reminder before an appointment, which is the cheapest no-show reduction available.
- ▸The review request after the job, which is what keeps the profile that wins the next search in good condition.
Respond to new leads before anyone else does
- ▸Every form, call, and web chat triggers an immediate acknowledgement, with a realistic timeframe rather than a promise you cannot keep.
- ▸A missed call fires a text back within seconds, threaded with the call that caused it, so the caller is in a conversation before they reach the next result.
- ▸After-hours enquiries get the same treatment as ones at midday, which is where most of the recovered work actually comes from.
- ▸Everything is written to the lead record, so the person who picks it up in the morning can see exactly what was already said.
Included in the CRM, with no per-seat licensing.
SMS automation, for the messages that have to be read
- ▸Missed-call text-back, appointment reminders, on-the-way notifications, and short quote nudges.
- ▸Two-way, from your business number, so a customer replying reaches you rather than a void.
- ▸Every reply lands in the same conversation thread on the customer record, not in a separate app.
- ▸Consent is enforced per purpose, not per channel. Agreeing to a text about your appointment is not agreeing to marketing texts, and the system treats those as two different permissions because they legally are.
- ▸Opt-out keywords are honoured immediately and permanently, and an opted-out contact is suppressed everywhere rather than just in the sequence that was running.
Email automation, for the messages that need room
- ▸Sent from your own domain, so it arrives looking like your business rather than like a platform.
- ▸Quote follow-up, longer nurture, onboarding, and post-job messages.
- ▸Unsubscribe handled properly and honoured across every sequence at once.
- ▸Suppression respected, so an address that has bounced or opted out is not repeatedly mailed by a different sequence.
- ▸Every send is logged against the customer record, so the history is one timeline rather than a search through an inbox.
Lead nurturing, and what its real horizon is
- ▸Sequences are triggered by what happens in the CRM: a new lead, a quote sent, a stage change, a no-show.
- ▸Steps run on a schedule measured in hours and days, which covers the follow-up windows that matter in almost every trade.
- ▸The practical horizon is weeks, not seasons. The scheduler is built for a follow-up window, not for a reminder eight months out, and we would rather say so than let you discover it in March.
- ▸For anything on a seasonal or annual horizon, the honest mechanism is different: the CRM keeps the segment, and you launch a campaign against it when the window arrives. That is one action, not an afternoon of list-building.
- ▸Every sequence exits on a reply, and also on an unsubscribe, a booking, or a lost mark. A stranded-enrollment sweep catches anything that would otherwise hang, because a sequence that silently stops halfway is worse than one that never ran.
Customer reactivation: what is automatic and what is not
- ▸Customers are tracked through a lifecycle: prospect, active, dormant, and churned, with the dormancy window set per business because a lawn service and a roofer do not mean the same thing by "gone quiet".
- ▸A daily sweep recomputes that state from the last completed job, so somebody who simply stopped buying becomes visible rather than staying "active" forever.
- ▸That sweep changes a label. It does not send anything. It is deliberately read-only toward automation, because a machine that starts messaging people based on an inferred state is how a business annoys its best past customers.
- ▸What you get is the list: everyone who has gone quiet, filterable by what they bought and when, ready to send to.
- ▸The reactivation campaign itself is one you launch. The value is that the segment exists and is one action away, instead of being reconstructed from invoices every time somebody has a good idea.
How it works, end to end
- ▸New lead. A form, a call, or a chat creates a record, tagged with where it came from.
- ▸Response. The acknowledgement or the missed-call text goes out within seconds, before any human is involved.
- ▸Follow-up. Scheduled messages run over the following days, on SMS or email depending on what the message is for.
- ▸Appointment. A booking or a reply ends the sequence and moves the record forward. Reminders take over from chasing.
- ▸Customer. The job completes, the review request goes out, and the record stays as a segment you can contact later.
The controls, because automation you cannot stop is a liability
- ▸A visible list of what is currently enrolled and what it will send next.
- ▸Per-sequence pause, and a global stop that halts everything at once.
- ▸Consent checked before every send, per purpose and per channel.
- ▸Suppression and unsubscribe honoured across every sequence, not just the one that was running.
- ▸Everything logged against the customer record, so you can see exactly what was sent to whom and when.
What automation is wired to
It is the layer that acts. These are the parts that give it something to act on:
The record and the pipeline. Every trigger in every sequence is a change in here.
Answers the call, then hands a qualified lead straight into the follow-up.
The text-back in the sixty seconds after a call nobody could take.
What text is used for, and how consent is handled per purpose.
Fills the top of the funnel so there is something to follow up on.
The request after the job, which is what keeps the local profile earning clicks.
Pricing for marketing automation
Automation is part of the CRM ($249/mo). That includes the sequences, missed-call text-back, SMS and email follow-up, and the unified inbox every reply lands in. AI features are billed based on usage, you only pay for what you actually use.
The CRM is month to month with no minimum, and there is no setup fee.
Engagement
Monthly Services
Three à-la-carte monthly services: website, SEO, and CRM. No setup fees, no deposits. The website runs on a 12-month term and SEO on a 6-month minimum, both month to month after; the CRM is month to month with no minimum. Take one or stack all three.
Not sure where to start? Run a free diagnostic on your current site first.
Website Design & Hosting
A conversion-engineered website that loads fast, captures leads, and stays maintained.
- Custom conversion-engineered website
- Loads in about two seconds
- Lead forms wired to your inbox
- Hosting + monitoring + maintenance
- No setup fee
Any business that needs a professional, high-performing web presence without a big upfront cost.
SEO & Google Business Profile Optimization
Ongoing SEO and Google Business Profile management so you rank on search, Maps, and AI assistant answers.
- Ongoing on-page + technical SEO
- Google Business Profile setup + optimization
- Rank on Google search and Maps
- Show up in AI assistant answers
- Monthly rankings + traffic reporting
Local service businesses where organic search and Google Maps are the primary lead source.
AI CRM
Customer database, pipelines, unified inbox, invoicing, and automated follow-ups, with AI billed by what you use.
- Customer database + pipelines + analytics
- Unified inbox (email + text)
- Invoicing with built-in payments
- Automated follow-ups + scheduling
- AI features (billed by usage)
- Ava answers your calls
- AI texts & emails customers back
- Content + ad generation
Businesses ready to systematize follow-up, automate ops, and add AI on their own terms. AI features are billed based on usage, you only pay for what you actually use.
Frequently asked questions
- What is marketing automation for a service business?
- It is a set of rules that watch your CRM and send the right message at the right moment without anyone remembering to: an instant reply to a new enquiry, a text back when a call is missed, a chase on a quote that has gone quiet, an appointment reminder, and a review request after the job.
- What stops a sequence?
- An inbound reply ends it immediately, before the next message goes out. So does an unsubscribe, a booking, or marking the lead lost. There is also a sweep that catches enrollments which would otherwise hang, because a sequence that stops halfway without saying so is worse than one that never started.
- How far ahead can a sequence be scheduled?
- The practical horizon is weeks rather than seasons. Steps are scheduled in hours and days, which covers the follow-up windows that matter in almost every trade. For anything on a seasonal or annual horizon, the CRM holds the segment and you launch a campaign against it when the window arrives, which is one action rather than a list rebuilt by hand.
- Does it automatically win back customers who have gone quiet?
- It shows you who they are. Customers are tracked through active, dormant, and churned states with a window you set, and a daily sweep keeps that current. That sweep deliberately does not send anything: it changes a label. The reactivation campaign is one you launch against the resulting list. We would rather be precise about that than let you assume a robot is doing it.
- How is text-message consent handled?
- Per purpose, not per channel. Someone agreeing to a text about their appointment has not agreed to marketing texts, and the system treats those as separate permissions. Opt-out keywords are honoured immediately and suppression applies across every sequence at once, not just the one that was running.
- Will it send from my own number and domain?
- Texts go from your business number and email is sent from your own domain, so messages arrive looking like your business rather than like a platform. Replies land in the unified inbox on the same customer record.
- Can I turn it off?
- Per sequence or all at once, and you can see what is currently enrolled and what it will send next before you decide. Automation you cannot inspect and stop is a liability, so those controls are part of the product rather than a support request.
Stop losing work to a busy week
Start the follow-up
Turn on the instant reply and the missed-call text first. Those two work on the leads you are already getting, from the day they are switched on.
Start now