Sub-2s mobile load
Lighthouse 95+. Sub-2s LCP on 4G. No exceptions across any page we ship.
METHODOLOGY · THE WDA STANDARD™
What ships by default.
Before custom work begins.
The Standard is the set of engineered defaults every WebDevAuto engagement ships with — Foundation, Growth, or custom build. Not "premium features." Not "best practices." Table stakes. We ship them by default because the rest of the engineering doesn't work without them.
WHY_THE_STANDARD_EXISTS
Most agencies sell these as upgrades.
You've seen the proposal: "We'll add schema markup for $2,500." "Lighthouse optimization is a separate engagement." "Accessibility audit is $4,000 if you want it." It's the same play across every agency.
We don't sell them as upgrades because the rest of the engineering breaks without them. A site that loads in 4 seconds doesn't convert. A CRM that gets added in month 6 has 6 months of leaks you can't recover. An accessibility audit done after launch finds 200 issues that cost 10× more to fix than building correctly.
The Standard is what you get because the alternative is a system that doesn't work.
DEFAULT_CAPABILITIES · 08 ENGINEERED IN
The eight things
we ship before custom work begins.
Schema + structured data
JSON-LD on every page. OpenGraph, sitemap, canonicals. Pre-rendered HTML for crawlers.
CRM seed on day one
Single-tenant Firestore namespace. Lead routing rules wired. No "we'll add CRM later."
Event instrumentation
Page-view + scroll-depth + CTA-click. Custom event API for product surfaces. GA/Mixpanel/Segment as opt-in.
Lead capture + routing
Forms with anti-spam validation, UTM/source attribution. SMS + email routing baked in. Webhook fan-out to CRM.
Production hosting
Firebase Hosting + Cloud Run. Per-environment configs. Uptime monitoring + alert routing on day one.
Accessibility AA minimum
WCAG AA contrast. Keyboard nav. Reduced-motion respected. Screen-reader landmarks. We test in VoiceOver.
Security defaults
HTTPS-only. Per-tenant data isolation. Stripe webhook signature verification. No secrets in client bundles.
LIFECYCLE_STAGES · HOW_THE_STANDARD_SHIPS
The Standard rides with every engagement type.
- 01
Foundation
The Standard ships with the site + CRM seed in 4 weeks. Tier price covers everything in The Standard plus the custom site build.
- 02
Growth Engineering
Engineer team operates The Standard month over month. Anything that breaks (schema drift, accessibility regression, perf degradation) is caught and fixed by the retainer.
- 03
Custom App-Builds
Even on $40k+ custom infrastructure builds, The Standard applies. We don't skip schema on a marketplace platform because it's "custom."
PROTOCOL_SPECS · ACCEPTANCE CRITERIA
Hard numbers. Verifiable.
Audited before sign-off.
Every metric below is checked before any engagement we ship goes live. Your project doesn't move to "deployed" until each one passes.
| METRIC | TARGET | VERIFIED VIA | |
|---|---|---|---|
| LCP (mobile, 4G) | < 1.5s | Lighthouse CI | |
| CLS (lifetime) | < 0.05 | PerformanceObserver | |
| INP (p75) | < 200ms | Web Vitals | |
| Body text contrast | ≥ 7:1 (AAA) | axe-core | |
| Tap targets | ≥ 44×44px | manual + lint | |
| Reduced-motion compliance | 100% of animations | CSS audit | |
| Schema coverage | Every page route | Schema.org validator | |
| Bundle size (initial CSS) | < 50KB gz | Vite analyzer |
Build with the
Standard already shipped.
Foundation gets your site + CRM + everything in The Standard live in 4 weeks. Growth operates it. App-builds inherit it. No upgrade tickets. No add-ons. Just shipped.