3D + 2D configurators
Real-time visual updates as the buyer picks options. Three.js for 3D objects, SVG for 2D parametric (signage, apparel). Mobile-first because half your buyers are scrolling at a job site.
VERTICAL_03
Spec, quote, visualize.
Before they buy.
We're not a Shopify agency tacking a configurator on top. We engineer the spec engine, pricing logic, CAD-to-quote pipeline, and fulfillment routing as one connected system — the actual hard part of selling custom-built physical products online.
Custom-order businesses where the buyer needs to choose options, see them visualized, and get a real price before they commit. Sheds, signage, modular furniture, custom apparel, architectural products, industrial enclosures — the 16 niches our Lead Finder targets specifically because nobody else is building for them well.
Foundation ships in 4 weeks regardless of upgrade. No call required to start.
TYPICAL_CLIENT_PROFILE
- TYPICAL CLIENT
- Custom-build product business
- REVENUE BAND
- $1M–$15M ARR
- AVG ORDER VALUE
- $500–$25k
- EXAMPLE NICHES
- Sheds, signage, modular furniture
- IDEAL STARTING POINT
- Foundation + Configurator add-on
WHY_GENERIC_ECOM_FAILS
Custom-order businesses break every off-the-shelf checkout.
Shopify wants discrete SKUs. Your buyer wants to pick 4 dimensions, 7 finish options, and 3 add-ons — then see the price update live. Quote requests still go through email. The CAD team rebuilds the spec in their software because the website form didn't capture half of it. You miss orders because the buyer bounced to a competitor that showed them a price in 10 seconds.
- Your existing 'configurator' is a 47-field form that emails a PDF nobody opens.
- Pricing logic lives in a sales rep's head — every quote takes 2 days because someone has to manually compute it.
- CAD team gets specs in an email thread, has to re-enter into Solidworks, and discovers the buyer forgot a critical dimension.
- You have 200 fulfillment SKUs in a spreadsheet but no way to flag which ones are low-stock until after an order ships.
WHAT_WE_SHIP
A configurator-to-fulfillment pipeline that closes the gap.
Live pricing engine
Component-based pricing tree that updates in <100ms. Tiered discounts, regional taxes, shipping zones. Same pricing logic the back-office uses — no spreadsheet drift.
CAD-to-quote pipeline
Buyer specs flow into a structured order object. Optionally generate a Solidworks/Fusion/SketchUp file directly. Quote PDF auto-generated. Your CAD team doesn't re-key anything.
Fulfillment routing + inventory
Bin-level inventory tracking, carrier rate-shopping, pick/pack/ship orchestration. Integrates with Shopify (if you keep it for transactional SKUs) or stands alone as the operating system.
METRICS · IN PRODUCTION
16
Curated niches in our Lead Finder
Custom sheds, signage, modular furniture, architectural products, custom apparel + 11 more
<100ms
Pricing engine update latency
Real-time as buyer adjusts dimensions / finishes / quantities
4-10 wk
Foundation + configurator add-on build
Faster for 2D parametric; longer for full 3D with CAD pipeline
Anonymized client deployments. Named case studies stack as clients give permission.
NEED CUSTOM INFRASTRUCTURE BUILT?
For $40k+ custom apps, marketplaces, or SaaS builds, Porter or Alex runs Discovery personally. Foundation + Growth is for productized engagements; the app-builds track is for scoped custom work.
Stop emailing PDFs. Ship a configurator your buyers actually finish.
Foundation ships your storefront + CRM in 4 weeks. The configurator + pricing engine + CAD pipeline can layer on as a custom build (typically $5k–$18k) or scale up to a full marketplace platform. Talk to a founder to scope the right shape.
6-month minimum on Growth. If we're not the right fit, we'll refer you out within 48 hours.