We engineer the systems your business runs on.
Bespoke web, internal software, and AI automation — designed and built in-house, not assembled from templates.
What We Build
Three pillars. One stack.
Most agencies sell one of these. We engineer all three so they work as one system.
Custom Web
Bespoke sites engineered for speed, schema, and conversion. Custom-built front to back — no templates, no page builders, no rented platforms.
Sub-2s loads. Lighthouse > 95. Conversion-optimized by construction.
Custom Software
Internal tools, customer-facing dashboards, SaaS products — anything off-the-shelf can't do. Configurators, portals, integrations, full applications.
Operations that scale without proportional headcount.
AI & Workflow Automation
Replace manual labor with reliable, monitored systems. Voice agents, document pipelines, CRM automation, custom AI trained on your domain.
Save 10+ hours/week. Compound the time back into the business.
The Standard
What most agencies sell as services, we ship as defaults.
SEO isn't a product. It's what happens when you ship a fast, well-structured site.
CRM isn't a third-party subscription bolted on. When it ships, it's a native layer of the same stack — not a vendor handoff.
Schema, hosting, observability, performance — when the foundation is engineered correctly, the metrics other firms bill monthly for are side effects, not deliverables.
Standard means engineered in, not bolted on. Foundation Build ships the technical defaults; Growth System layers the operational stack on top. Either way, these are the floor — not the ceiling.
How We Build
From spec to deployed system.
Four steps. No surprises. Every engagement runs the same process, whether we're shipping a Foundation Build or a custom marketplace platform.
Specification
We start by writing the spec. What you need built, what success looks like, what could break, what's out of scope. Nothing gets built without it.
- Discovery call + technical audit
- Written scope of work
- Fixed timeline and quote
- Sign-off before any code is written
Design
Architecture first, pixels second. We design the data model, integrations, and system topology before anyone touches a UI tool.
- System architecture diagram
- Data model + integration points
- UI design once the stack is settled
- Tech stack decisions, documented
Build
We write code. In-house. No outsourced template work, no white-label rebrand jobs. Every component is engineered for the system it lives in.
- TypeScript + React on the front
- Firebase, Cloud Run, Node on the back
- Tested, typed, and instrumented
- Weekly demo of working software
Deploy & Operate
Launch is the start, not the finish. We deploy the system, monitor it, and operate it. When something breaks, we know before you do.
- Production deployment + DNS handoff
- Uptime monitoring + error alerting
- Ongoing engineering for changes
- No nickel-and-dime change orders
Frequently Asked Questions
Foundation Build sites typically ship in 2–3 weeks. Growth System engagements run 3–4 weeks. Complex multi-location or e-commerce builds run 6–8 weeks. We give you a firm timeline once we've scoped the build.
Still have questions?
Engagement
Engagement Tiers
Two productized tiers built around the standard infrastructure. Custom engineering for everything else. Setup is one-time; monthly covers hosting, maintenance, and the systems running 24/7.
Not sure which tier fits? Run a diagnostic on your current site first.
Foundation Build
The Site Layer, engineered to standard. Every default a serious business needs from day one.
or $750 + $250/mo × 3
- Site Layer — custom build (up to 7 pages)
- Mobile-first, sub-2s load
- Engineered lead capture + routing
- Discovery Layer — technical SEO + schema
- Logo design
- Google Business Profile sync
- Hosting, monitoring, ongoing maintenance
Solo operators or new businesses replacing a template or freelancer site. Foundation done right, the first time.
Growth System
The full operational stack. Every layer of the architecture — Site, Operations, Discovery, Intelligence, and Conversational — working as one system.
or 3 × $1,000 monthly
- Everything in Foundation
- Operations Layer — CRM + unified inbox
- Custom-built AI SMS/email chat agent — up to 10,000 texts/emails per month
- Customer database, pipelines, and lifecycle automation
- Advanced business metrics + reporting
- Workflow automation, end-to-end
- Real-time calendar & appointment scheduling
- Optimized reminders / to-do list
- In-app customer invoicing with payment processing
- Employee job assignments & task organization
- Inbound customer support requests
- Discovery Layer — SEO, GEO, AEO, AIO
- Search engine optimization
- Google engine optimization
- Answer engine optimization
- AI optimization
- Conversational Layer — Alex AI Voice Agent included
- Live inbound call answering, qualifying, and booking
- 500 minutes/mo included, then $99 per 100 min
- Industry-tuned conversation flows
$500k–$3M revenue businesses. You have leads coming in but ops can't keep up. Time to compound, not patch.
Custom Engineering
When off-the-shelf can't do what your business actually does.
The productized tiers ship every default a serious business needs. When you need more, we scope it as a custom engagement. Ranges below reflect real project variance — every build is scoped, quoted, and contracted before code is written.
Building something not on this list? Most of our engagements aren't. Tell us what you need; we'll spec it.
Ready to engineer your digital backbone?
We take on a limited number of new builds each month so every engagement gets the engineering depth it requires.
Scoped · Quoted · Contracted before any code is written