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CUSTOM SOFTWARE · BUILT AND RUN IN-HOUSE

Custom software.
Built and run in-house.

Builds run $15,000 to $80,000+, scoped to the things off-the-shelf software cannot do. Every build is scoped, engineered, and shipped in-house, then operated for you after launch.

Three steps. Each one paid. Each one delivers on its own.

Step 1 · Plan

Two-week paid planning sprint. Fixed price. We interview your team, design how the data fits together, map every integration, and deliver a detailed plan you own, even if you don't build with us.

Step 2 · Build

Fixed price against the signed plan. Weekly demo of working software. You see the system come together in real time, not at a single launch-day reveal.

Step 3 · Run

After launch: a monthly plan that covers hosting, monitoring, fixing bugs as they come up, and making changes as the business grows. Maintained in-house, not handed off to a contractor.

Eight kinds of builds. One proven foundation under all of them.

Custom Mobile App

For iPhone and Android. Built to handle multiple customers, with owner dashboards and billing built in.

Multi-Customer Software Platform

Software that supports many customers from day one. Permissions per role, billing, and a record of every action, designed around your business.

System Connector

Two systems that should talk but don't? We connect them, so a change in one updates the other automatically, and it keeps working when the vendors update their software.

Built-in Customer Helpers

Helpers for phone, chat, and email, designed for the way your business actually works. They can pull customer info, book appointments, and send confirmation emails.

Live 3D Product Builder

Live 3D rendering, instant pricing, clean handoff to your production team. Works on a phone; half your buyers are on-site.

Inventory & Fulfillment System

Multi-location stock, supplier triggers, real-time sync. Replaces the spreadsheet + Slack + manual-reorder dance.

Document Reader

Feed it documents (invoices, contracts, intake forms). It pulls the important info out and sends it where it needs to go. Cuts data-entry work by 80% or more.

Online Marketplace

Buyers on one side, sellers on the other. We build the sign-up, payments, and dispute handling. Ready to take real money on day one.

We don't just build it. We ship it, and we run it.

Mechai is a live automotive app in the App Store that we built and run. It is the proof behind every line above: we take a product from plan to shipped to earning, not just to a handoff.

Mechai, a live automotive app WebDevAuto built and runs, shown across five iPhone screens.

We scoped it, built it, shipped it to the App Store, and run it today. A real product with real users, not a portfolio mockup. That is the same path your build would take: a signed plan, weekly demos, a launch, and a team that stays on after.

See the Mechai case study

PLAN.GRAPH

INTAKE
DATA MODEL
INTEGRATIONS
BUILD
SIGN-OFF
SCOPE

Planned, quoted, and signed before any code is written.

Every build starts with a paid planning sprint: two weeks of work that produces a signed project plan with a fixed price. You know what you're getting, when you're getting it, and what it costs before we write any code.

HOW WE QUOTE

Builds run $15,000 to $80,000+. A focused first version sits near the low end; larger platforms (multi-customer software, marketplaces, full custom apps) reach the top of the range. See the per-build breakdown on engagement pricing. We quote from the signed plan, not a sales pitch.

You own the code. You own the spec. You own the outcome.

A custom build is your asset, not ours. Here's exactly what you walk away with.

You own the custom code

The application code we write for your build is yours. At project close it’s transferred to a repository you control: no lock-in, no “you only get a license” surprise.

The planning sprint is risk-free

Don’t like the plan after the two-week paid sprint? Walk away and keep the spec, a complete, build-ready document you can take to any engineering team.

Weekly demos, not a black box

You see working software every week and sign off as we go. No big-bang reveal at the end, no wondering where the budget went.

We run every build, from kickoff to launch.

Scoped, built, and shipped as one accountable engagement, with a working product at the end, not a backlog and a handoff.

Porter Johnson

Founder. Scopes the build, runs the kickoff, and owns how the app fits the rest of your business.

Alex

Cofounder and lead app developer. Builds the app end to end and stays the lead engineer through launch.

Explore the kinds of builds we run

Each one is a deeper look at the work, the stack, and what it costs to build.

Ready to plan your build?

Book 30 minutes. We'll sketch the approach, ballpark the cost, and tell you whether a paid planning sprint makes sense as a next step.

Start now