Website design for auto repair shops, plus the system behind it
A car overheats on the freeway. The driver pulls into a lot and Googles "mechanic near me." They call three shops. The one that picks up first gets the tow.
Your tech is under a hood. The phone rings four feet away. By the time it's clean hands and a phone-cradle, the customer is already on the way to the next shop.
WebDevAuto builds the website that sends them to you and runs the system behind it: it picks up the call, books the bay, and keeps customers updated through the repair. Engineered for independent repair shops, detailers, body shops, and tire shops.
What it costs
Start with the system that runs your front office
The AI CRM is already selected. It is what answers the calls, books the work, and follows up, with no per-seat licensing and no setup fee.
$249/mo
$261/mo with tax. No setup fee.
No setup fee. The CRM is month to month, cancel anytime. AI features are billed based on usage, you only pay for what you actually use.
Proof
What it is like to work with us
First and Foremost the easiest way to get your Website and Google Business things handled. Porter is a stud, had mine built in minutes.
Not ready to check out
Want it mapped to your shop first?
Tell us how the work comes in today and where it is leaking, and we will come back with scope, price, and a timeline.
Prefer the phone? (385) 364-8062
How it works
Stop losing the call you could not take
Four things that decide whether a busy shop is a full shop. The numbers are below.
The call gets answered
A customer with a dead car calls until someone picks up. That is the entire competition.
Bays fill themselves
Self-serve booking against real availability means fewer callbacks and fewer empty slots.
One record per vehicle
The history, the work and the invoice live together, so the next visit starts informed.
The review goes out on its own
A finished job becomes a Google review without anyone remembering to ask.
Part of your WebDevAuto system
One system, not four subscriptions.
Every part writes to the same customer record. That is the difference between a stack you maintain and a system that runs.
- Local SEOGets you found, which is what makes the phone ring in the first place.
- Your websiteTurns that visitor into a call, a form, or a booking instead of a back-button.
- Your front officeYou are hereAnswers, books, follows up, invoices, and asks for the review.
- Missed-call automationTexts back in about 30 seconds on the calls nobody picked up.
- Review automationAsks for the Google review after the job, which feeds the ranking that started it.
Or take the whole system at once
Pick The CRM, and more customers to put in it in the flow above and you add the ranking that fills it, with the website included in the ranking line rather than billed twice.
Want to understand how it works?
Here is exactly how we build, operate, and improve it: what unanswered calls cost a shop, the scheduling and vehicle-record detail, and how this compares with shop-management tools.
Where auto shops actually lose business
Auto-shop revenue leaks in three predictable places:
- 0
dedicated front-desk staff at most solo and small shops
so calls during a job go unanswered; auto-shop forums describe shops where techs deliberately stop answering the phone
- #21
driver of negative auto-shop reviews
status-update silence, customers waiting for repair updates eventually leave 1-star reviews
- 47%2
of drivers cite "lack of tailored maintenance alerts" as their top frustration
a customer who got their last oil change at your shop is your easiest rebooking
- $250 to $6503
average general-repair RO ticket
detailing $100 to $250; ceramic coating $1,200 to $2,800
The fix is software that picks up the phone, sends status updates automatically, and rebooks customers based on their service history.
What does the leak look like at your shop?
Plug in your average RO, weekly call volume, and rough miss rate. The Missed-Call Cost Calculator returns a real dollar figure in 60 seconds.
Open the CalculatorBuilt for auto shops and detailers
Drivers searching now do not wait for a callback. Answer every call, book every bay.
Ava answers every call. Books the bay. 24/7.
- ▸Captures year, make, model, mileage
- ▸Identifies the symptom ("Squealing brakes? Check engine light? Won't start?")
- ▸Flags emergencies: tow-required, won't-start, brake failure, and routes them to whoever is on call
- ▸Books the drop-off slot directly into your shop calendar
- ▸Logs the intake into your CRM so the tech walks into the bay already knowing the issue
A website that books, not just shows your work
- ▸Load fast on a phone, drivers look for service on mobile, often roadside, and a slow page loses them to the next shop before it finishes loading
- ▸Capture every lead: phone, form, online appointment booking, all integrated and routed to the same CRM
- ▸Rank locally: technical SEO done right, so when someone searches "mechanic near me" or "ceramic coating [city]" you actually appear
- ▸Showcase work. Gallery and review-display patterns tuned for auto detailing and high-ticket repair
The two systems that protect your reviews
"Your 2018 Subaru Outback is in the bay. Diagnosis in progress." → "Diagnosis complete, sending the estimate now." → "Repair in progress, on track for 4pm pickup." → "Ready for pickup. Total: $487.20."
Every customer, every vehicle, every service-due alert
- ▸Vehicle (VIN, year/make/model, mileage at service)
- ▸Service performed and parts used
- ▸Recommendations declined ("customer declined coolant flush, flag for next visit")
- ▸Estimated next service date by mileage and time
Lead Finder, for shops ready to grow beyond drive-bys and Yelp
- ▸A discovery call to map your service area, specialty mix, and ideal customer profile (commuter? enthusiast? fleet?)
- ▸A custom-tuned outbound campaign, what works for an independent repair shop in a commuter suburb doesn't work for a detail shop targeting performance-car owners
- ▸DNC compliance, state-by-state outbound rules, per-message review or auto-send (your choice)
- ▸Direct integration with your CRM so warm prospects flow into the same inbox as inbound
The platform behind a full bay schedule
The auto-services system runs on these services, see how each keeps the phone answered and the bays booked:
Texts back every missed call instantly, so the driver doesn't just dial the next shop down the street.
Answers and schedules while your team is under the hood: quotes, appointment times, and status updates, 24/7.
Ranks you for the service-plus-near-me searches the moment a breakdown sends someone looking for the closest trusted shop.
Tuned for the auto-services trades
Our system is configured per shop type: different intake scripts, different scheduling logic, different rebooking cadences:
Independent repair shops
service-bay scheduling, diagnostic intake, repair-stage SMS updates, mileage-based rebooking
Auto detailing
package-based booking (interior, full detail, ceramic coating tiers), mobile-vs-shop scheduling, before/after gallery
Ceramic coating + paint protection
high-ticket consultation flow, appointment-with-deposit, after-care follow-up
Body shops
estimate intake, insurance-claim coordination, repair-stage SMS updates
Tire shops
appointment + walk-in mix, recurring rotation/balance reminders, fleet account handling
We do not currently serve dealerships: DMS lock-in (CDK, Reynolds) makes integration impractical. We also serve mobile mechanics, motorcycle/powersports shops, RV repair, and heavy-truck repair, these often need custom tuning.
Why this isn't Shopmonkey or Tekmetric
You've probably heard of Shopmonkey, Tekmetric, Mitchell1, or AutoLeap. They're shop-management software: digital vehicle inspections, parts ordering, invoicing, payroll. They're built around managing the inside of your shop.
WebDevAuto is built around the outside of your shop: getting customers, capturing calls, keeping them updated, and bringing them back. We're the customer-facing layer those tools assume you've already solved.
Use us alongside Shopmonkey or Tekmetric if you have shop-management software you like. We integrate with the tools that hold your job and customer data.
| Shopmonkey / Tekmetric / Mitchell1 / AutoLeap | WebDevAuto | |
|---|---|---|
| What it does | Manages your shop operations, parts, and invoicing | Gets you customers and brings them back |
| Best for | Shops needing better internal workflow | Shops losing leads to slow phones and silent status updates |
| Where it fits | After the car is in the bay | Before the car is in the bay, and after it leaves |
Too small for Shopmonkey's enterprise plan? Too DIY for stitching together a website + Mailchimp + Google Voice? We're built for the in-between.
Pricing built around where you are
Most shops start with Website Design & Hosting ($199/mo) to get a fast, professional site that actually shows up in local search. Add the CRM ($249/mo: AI lead qualification, missed-call automation, automated status updates, mileage-based rebooking; AI billed by usage, with Ava sold separately from $129/mo) and SEO & Google Business Profile ($399/mo, which already includes the website, so it replaces that line rather than adding to it) as call volume grows. Everything together is $648/mo.
For high-volume shops, multi-location operators that need custom call flows, or shops ready to add Lead Finder for outbound prospecting, talk to us about a Custom App build.
Engagement
Monthly Services
Three à-la-carte monthly services: website, SEO, and CRM. No setup fees, no deposits. The website runs on a 12-month term and SEO on a 6-month minimum, both month to month after; the CRM is month to month with no minimum. Take one or stack all three.
Not sure where to start? Run a free diagnostic on your current site first.
Website Design & Hosting
A conversion-engineered website that loads fast, captures leads, and stays maintained.
- Custom conversion-engineered website
- Loads in about two seconds
- Lead forms wired to your inbox
- Hosting + monitoring + maintenance
- No setup fee
Any business that needs a professional, high-performing web presence without a big upfront cost.
SEO & Google Business Profile Optimization
Ongoing SEO and Google Business Profile management so you rank on search, Maps, and AI assistant answers.
- Ongoing on-page + technical SEO
- Google Business Profile setup + optimization
- Rank on Google search and Maps
- Show up in AI assistant answers
- Monthly rankings + traffic reporting
Local service businesses where organic search and Google Maps are the primary lead source.
AI CRM
Customer database, pipelines, unified inbox, invoicing, and automated follow-ups, with AI billed by what you use.
- Customer database + pipelines + analytics
- Unified inbox (email + text)
- Invoicing with built-in payments
- Automated follow-ups + scheduling
- AI features (billed by usage)
- Ava answers your calls
- AI texts & emails customers back
- Content + ad generation
Businesses ready to systematize follow-up, automate ops, and add AI on their own terms. AI features are billed based on usage, you only pay for what you actually use.
Multi-location operator with 5+ shops or a regional chain? We build dedicated systems with custom logic.
Two ways to start
Engineering Diagnostic
We'll review your current shop site, identify the conversion leaks, and email you a 30+ point report.
Missed-Call Cost Calculator
Plug in your average RO, call volume, and miss rate. See in 60 seconds what unanswered calls are costing your shop every month.
Open the CalculatorFrequently asked questions
- What does the AI receptionist do when my tech is under a hood and the phone rings?
- Ava answers on the first ring, 24/7. She captures year, make, model, and mileage, identifies the symptom (squealing brakes, check-engine light, won't start), flags tow-required and won't-start emergencies to whoever's on call, and books the drop-off slot straight into your shop calendar, so the tech walks into the bay already knowing the issue.
- Do you build the website, or only the phone and CRM side?
- We build it. Website design for an auto repair shop is part of the same system, not a separate vendor: a fast site that loads in about two seconds, says what you fix and where, and puts the quote request and the phone number where a driver on a phone can hit them. It is wired to the same CRM that answers the call and books the bay, so a form fill and a phone call land in one place instead of two. Website design and hosting is $199/mo, and the SEO plan at $399/mo includes that website plus the local search work to rank it.
- Do you work with dealerships?
- No. Dealership management systems like CDK and Reynolds create integration lock-in that makes a clean deployment impractical, so we focus on independent repair shops, detailers, ceramic-coating and paint-protection shops, body shops, and tire shops. Mobile mechanics, motorcycle and powersports, RV, and heavy-truck repair are supported with custom tuning.
- How does this protect my shop's reviews?
- Two ways. Automated status updates text the customer at each job stage (in the bay, diagnosis complete, repair in progress, ready for pickup with the total), so silence never turns into a one-star review, which is a leading driver of negative auto-shop feedback. And missed-call rescue texts back any unanswered call within 30 seconds, before the driver calls the next shop down the street.
- Will this replace Shopmonkey, Tekmetric, or Mitchell1?
- No. Those are shop-management tools for the inside of the shop: inspections, parts, invoicing. WebDevAuto handles the outside: getting customers, capturing calls, keeping them updated, and bringing them back. The closest direct comparison is Kukui; we differ on the AI receptionist, missed-call automation, integrated booking, and lower entry pricing. We integrate with the tools that hold your job and customer data.
- How does the system bring one-time customers back?
- The CRM records each vehicle's VIN, service history, declined recommendations, and estimated next-service date by mileage and time. About six months after an oil change it automatically texts the customer to rebook: "your Outback is due, want me to get you on the schedule?" For most shops that mileage-based rebooking recovers more revenue per dollar than any ad channel.
- What does it cost for an auto shop?
- À la carte and monthly: Website Design & Hosting at $199/mo, the CRM at $249/mo (Ava, AI lead qualification, missed-call automation, automated status updates, and mileage-based rebooking, with AI usage billed separately), and SEO & Google Business Profile at $399/mo, which already includes the website, so it replaces the $199/mo line instead of adding to it. Everything together is $648/mo. Multi-location operators or shops adding Lead Finder for outbound can talk to us about a Custom App build.
Sources
- 1.FixyFlow: Auto repair shop customer communication (status-update best practices) (https://fixyflow.com/blog/auto-repair-shop-customer-communication)
- 2.Smartcar: Tire centers losing customers (47% data on tailored maintenance alerts) (https://smartcar.com/blog/tire-centers-losing-customers)
- 3.BusinessDojo: Auto repair average ticket (https://dojobusiness.com/blogs/news/auto-repair-average-ticket)
- 4.Coatings By The Bay: Cost of ceramic coating (https://coatingsbythebay.com/2024/12/10/the-cost-of-ceramic-coating-in-2025-why-its-about-more-than-just-price/)