A complete sales system for home-services businesses

Your phone rings while your hands are full. By the time you reach it, the customer has called the next contractor on the search results page.

That's not a one-off. Across a study of 1,200+ home-services contractors, independent shops lose $45,000 to $120,000 in annual revenue to missed calls alone.¹

WebDevAuto is the complete sales system that picks up the phone, books the job, and follows up — engineered for HVAC, plumbing, electrical, and roofing businesses.

Calculate what missed calls cost you

What missed calls actually cost a home-services business

The data on missed calls in the trades is unambiguous:

27%²
of HVAC inbound calls missed year-round
climbs above 35% at peak season (heat waves, cold snaps, storm weeks)
78%¹
of callers won't leave voicemail
they hang up and dial the next number on their search results page
$45K–$120K¹
lost to missed calls per year
across a study of 1,200+ independent contractors
31%³
of HVAC emergency calls come in after hours
and those are the highest-value calls — replacements run $3,000–$8,000

Every leak above is recoverable. The fix is software that picks up before the next contractor does.

What does the leak look like at your shop?

Plug in your average ticket, weekly call volume, and rough miss rate. The Missed-Call Cost Calculator returns a real dollar figure in 60 seconds.

Open the Calculator

Alex answers every call. 24/7.

When a customer calls during business hours and your tech is on a job, Alex picks up on the first ring.

Alex isn't a recording or an IVR tree. He runs a real conversation:

▸Asks what the caller needs ("It's not cooling? When did it start? How old is the unit?")
▸Flags emergencies — "no heat," "water leak," "no AC" — and routes them to whoever is on call
▸Books the appointment directly into your calendar
▸Logs a call summary and customer details into your CRM

Alex works 24/7. After-hours, weekends, holidays — when 31% of HVAC emergency calls actually come in, and when most other shops are sending callers to voicemail.

Learn more about Alex

A website that captures leads — not just looks pretty

Your website is the highest-volume salesperson in your business. Most contractor sites are slow, mobile-broken, and bury the phone number three scrolls down.

WebDevAuto sites are engineered to:

▸Load in under 2 seconds — Google's Core Web Vitals research shows mobile users abandon sites that take longer
▸Capture every lead — phone, form, chat, all integrated and routed to the same CRM
▸Rank locally — technical SEO done right, so when someone searches "HVAC repair near me" you actually appear
▸Match the polish of bigger competitors — how your site looks IS how your business looks to a homeowner deciding who to call

See the website product

The 30-second SMS rescue

Even with Alex on the front line, calls slip through — your tech is mid-job, the call drops, the caller hangs up before Alex picks up.

Within 30 seconds of any unanswered call, our system fires off a personalized SMS:

"Hey — sorry I missed you. I'm with a customer right now. What's going on? I can text you back in a few minutes or get you on the schedule."

How missed-call automation works

Every lead, every channel, in one place

A unified inbox that pulls in calls, texts, emails, web form submissions, and Google Business profile messages. No more "did anyone respond to that?" between you and your office manager.

Each lead is automatically:

▸Tagged by source and service type
▸Prioritized (emergency > new install > maintenance > inquiry)
▸Routed to the right person on your team
▸Scheduled for follow-up if they don't book immediately

When a returning customer calls, their full job history surfaces — last service date, equipment installed, outstanding warranty, payment history.

Lead Finder — for shops past the "get me a website" stage

Available as a Custom Engineering add-on for Growth System customers. Lead Finder is our proprietary local-services prospecting engine — but it's not a turnkey product.

Every deployment includes:

▸A discovery call to map your ideal customer profile, service area, and seasonal patterns
▸A custom-tuned outbound campaign — what works for an HVAC shop in Phoenix doesn't work for a roofer in Buffalo
▸DNC compliance, state-by-state outbound rule handling, and per-message review (or auto-send for low-risk verticals)
▸Direct integration with your CRM so warm prospects flow into the same inbox as your inbound leads

Lead Finder details

Tuned for the home-services trades

Our system is configured per trade — different intake scripts, different emergency keywords, different rebooking cadences:

HVAC
Deep dive
emergency call routing ("no heat," "no AC"), seasonal tune-up rebooking, financing integration
Plumbing
service-call dispatch, water-leak emergency handling, recurring service plans
Electrical
service tickets, panel upgrade quoting, commercial scheduling
Roofing
storm-response intake, insurance-claim coordination, project pipeline tracking
Garage doors
same-day repair routing, recurring maintenance plans
Pest control
recurring contract management, seasonal campaigns

We also serve cleaning, junk removal, chimney, fence, painting, and other home-services trades — these often need custom tuning beyond the templates above.

Why this isn't ServiceTitan or Housecall Pro

You've probably heard of those tools. They're operations software — invoicing, scheduling, dispatch, payroll. They're built around what happens after you have a customer.

WebDevAuto is built around getting customers in the first place — and converting the ones who reach out. We're the lead-capture and conversion layer those tools assume you've already solved.

Use us alongside Housecall Pro or Jobber if you already have ops tooling you like. Or use us instead of ServiceTitan if their enterprise pricing is overkill for your shop. We integrate with the field-operations tools you already use.

	ServiceTitan / Housecall Pro / Jobber	WebDevAuto
What it does	Manages your business operations	Gets you customers and converts the ones who call
Best for	Mid-to-large shops with established lead flow	Solo operators to mid-size shops who need more leads + better conversion
Where it fits	After the lead becomes a job	Before the lead becomes a job

Too small for ServiceTitan? Too DIY for HighLevel? We're built for the middle.

Pricing built around where you are

For most home-services shops with steady lead flow, Growth System is the right starting point — Alex AI voice agent, AI lead qualification, missed-call automation, and CRM where the immediate ROI lives.

Foundation Build works for solo operators who need a real website first. For multi-location operators or high-call-volume shops that need a dedicated voice agent with custom call flows or Lead Finder for outbound prospecting, talk to us about a Custom Engineering build.

Engagement

Engagement Tiers

Two productized tiers built around the standard infrastructure. Custom engineering for everything else. Setup is one-time; monthly covers hosting, maintenance, and the systems running 24/7.

Not sure which tier fits? Run a diagnostic on your current site first.

Foundation Build

The Site Layer, engineered to standard. Every default a serious business needs from day one.

Setup$1,500

or $750 + $250/mo × 3

Monthly$99 /mo

Site Layer — custom build (up to 7 pages)
Mobile-first, sub-2s load
Engineered lead capture + routing
Discovery Layer — technical SEO + schema
Logo design
Google Business Profile sync
Hosting, monitoring, ongoing maintenance

Solo operators or new businesses replacing a template or freelancer site. Foundation done right, the first time.

Growth System

The full operational stack. Every layer of the architecture — Site, Operations, Discovery, Intelligence, and Conversational — working as one system.

Setup$2,999

or 3 × $1,000 monthly

Monthly$499 /mo

Everything in Foundation
Operations Layer — CRM + unified inbox
- Custom-built AI SMS/email chat agent — up to 10,000 texts/emails per month
- Customer database, pipelines, and lifecycle automation
- Advanced business metrics + reporting
Workflow automation, end-to-end
- Real-time calendar & appointment scheduling
- Optimized reminders / to-do list
- In-app customer invoicing with payment processing
- Employee job assignments & task organization
- Inbound customer support requests
Discovery Layer — SEO, GEO, AEO, AIO
- Search engine optimization
- Google engine optimization
- Answer engine optimization
- AI optimization
Conversational Layer — Alex AI Voice Agent included
- Live inbound call answering, qualifying, and booking
- 500 minutes/mo included, then $99 per 100 min
- Industry-tuned conversation flows

$500k–$3M revenue businesses. You have leads coming in but ops can't keep up. Time to compound, not patch.

Custom Engineering

When off-the-shelf can't do what your business actually does.

The productized tiers ship every default a serious business needs. When you need more, we scope it as a custom engagement. Ranges below reflect real project variance — every build is scoped, quoted, and contracted before code is written.

Build

Build Range

Operate

3D Product Configurator

Interactive 3D rendering, real-time pricing, fulfillment handoff.

Build:$5,000 – $18,000

Operate:$200 – $600/mo

Inventory & Fulfillment System

Multi-location stock, supplier triggers, real-time sync.

Build:$6,000 – $25,000

Operate:$250 – $800/mo

AI Document Pipeline

Ingest documents, extract structured data, route to systems.

Build:$4,500 – $18,000

Operate:$250 – $750/mo

Integration Middleware

Bridge systems off-the-shelf doesn't connect (Shopify ↔ ERP ↔ QBO).

Build:$3,500 – $15,000

Operate:$150 – $500/mo

Custom Mobile App

Native or React Native — companion apps or standalone mobile products.

Build:$15,000 – $60,000

Operate:$400 – $1,500/mo

Marketplace Platform

Two-sided builds: vendor onboarding, transactional infra, dispute flows.

Build:$20,000 – $80,000

Operate:$500 – $2,500/mo

Custom AI Agent

Domain-trained AI for your team or your customers — beyond voice.

Build:$6,000 – $25,000

Operate:$300 – $1,500/mo

Full Custom App / SaaS

End-to-end product engineering — from spec to deployed platform.

Build:$15,000 – $80,000+

Operate:$500 – $3,000/mo

Building something not on this list? Most of our engagements aren't. Tell us what you need; we'll spec it.

Free Calculator

See what missed calls cost you

Multi-location operator with 10+ trucks or franchise locations? We build dedicated systems with custom logic.

Two ways to start

Engineering Diagnostic

We'll review your current site, identify the conversion leaks, and email you a 30+ point report.

Missed-Call Cost Calculator

Plug in your average ticket, call volume, and miss rate. See in 60 seconds what you're leaving on the table every month.