A complete sales system for law firms, CPAs, and professional services

A potential client has a problem. They search. They click three websites. They place three calls.

The first attorney to talk wins 70% of the time.1 And 35% of law-firm calls go unanswered during business hours.2 If you're not picking up, you're not winning.

WebDevAuto is the complete client-acquisition system that catches the call, runs the intake, books the consult, and follows up — engineered for personal injury, family, criminal, estate, CPA practices, and financial advisors.

Where firms actually lose clients

In professional services, the math on intake is brutal:

  • 35%2

    of law-firm calls unanswered during business hours

    not after-hours overflow — prospects calling during open hours and going to voicemail

  • 70%1

    of consumers go with the first attorney they speak with

    speed of first response is the largest factor in conversion rate

  • 79%3

    say email response speed decides which firm they choose

  • $2,500–$3,0004

    PI cost-per-signed-case via paid traffic

    every prospect who calls and isn't captured is wasted ad spend

The expensive part of professional services isn't generating leads. It's catching the leads you already have and following up consistently.

What does the leak look like at your firm?

Plug in your average matter value, weekly call volume, and rough miss rate. The Missed-Call Cost Calculator returns a real dollar figure in 60 seconds.

Open the Calculator

Alex answers every call. Runs the intake. 24/7.

When a prospect calls during business hours and your paralegal is on another line, Alex picks up on the first ring.
Alex isn't a recording or an IVR tree. He runs a proper legal intake:
  • Identifies matter type ("Auto accident? Family law? Estate? Tax issue?")
  • Asks the qualifying questions you'd ask — date of incident, jurisdiction, statute exposure, prior representation, conflict-check signals
  • Captures the facts that matter and stores them in your CRM
  • Books the consultation directly into your calendar
  • Flags emergencies and high-value matters for live attorney callback
Conflict-check signals are flagged but not auto-resolved — your firm's intake process still gates engagement. Alex collects facts; humans run the conflict check.

A website that converts — engineered for legal and professional buyers

Your website is the front door of your practice. For legal and professional services, it's also the trust signal that decides whether a stressed prospect picks up the phone or moves to the next firm.
WebDevAuto sites for professional services are engineered to:
  • Load in under 2 seconds — Google's Core Web Vitals research shows mobile users abandon sites that take longer
  • Capture every lead — phone, form, chat, click-to-call, all integrated and routed to the same CRM
  • Rank locally + by practice area — technical SEO done right, so when someone searches "personal injury attorney [city]" or "CPA for small business [city]" you appear
  • Match the polish of large firms — without the $50k design retainer they paid

The 30-second SMS rescue + sub-5-minute follow-up

Two leaks, two fixes, one system.
Missed-call rescue. Within 30 seconds of any unanswered call, our system fires off a personalized SMS:
"Hi — this is [your firm]. We missed your call. Were you calling about a legal matter? I can have an attorney call you back within the hour, or you can text me details now."
Sub-5-minute response on form fills. When a prospect fills out an intake form, AI auto-acknowledges within 5 minutes, captures supplementary details, and books the consult — instead of letting the form sit in a paralegal's email queue overnight.

Every prospect, every channel, in one place

A unified inbox that pulls in calls, texts, emails, web form submissions, contact-form fills, and Google Business profile messages.
Each lead is automatically:
  • Tagged by matter type and source
  • Prioritized (statute-of-limitations exposure > active matter > consult > inquiry)
  • Routed to the right attorney or intake coordinator
  • Scheduled for nurture if they don't book immediately
For practices that bill by matter, our CRM integrates with your existing case-management system (Clio, MyCase, PracticePanther) — we don't replace it.

Lead Finder — for firms ready to grow beyond referrals and PPC

Available as a Custom Engineering add-on for Growth System customers. Lead Finder is our proprietary local prospecting engine — but for legal and professional services, the rules are different.
Every professional-services deployment includes:
  • A discovery call to map your ideal client profile, practice area focus, and ethical-rules posture
  • A custom-tuned outbound campaign that respects bar-association solicitation rules, state-by-state outbound regulations, and your firm's professional-conduct standards
  • DNC compliance, CAN-SPAM, and per-message review (auto-send is not the default for professional services)
  • Direct integration with your CRM so warm prospects flow into the same intake queue as inbound

Tuned for professional services

Our system is configured per practice area — different intake scripts, different qualification questions, different follow-up cadences:

  • Personal injury

    accident-fact intake, statute-of-limitations triage, treatment-and-billing tracking, signed-case ROI math

  • Family law

    emotionally-aware intake, retainer collection, hearing-cycle automation

  • Criminal defense

    urgency-aware intake (booking-out windows, arraignment timing), retainer flow

  • Estate planning

    life-event intake (death, illness, marriage), follow-up cadence tuned to long sales cycles

  • CPA / accounting

    recurring-engagement framing, tax-season surge handling, monthly-retainer onboarding

  • Financial advisors

    compliance-aware intake, suitability questionnaire flow, KYC-adjacent capture

  • Independent insurance brokers

    quote intake, 12-follow-up cadence baked in, multi-carrier comparison flow

We also serve immigration, IP, business-formation, mediation, and other professional-services specialties — these often need custom tuning beyond the templates above.

Why this isn't Clio, Smith.ai, or Lawmatics

You've probably looked at Clio (practice management), Smith.ai (AI phone answering), or Lawmatics (intake CRM). Each is good at one slice of the client-acquisition stack.

WebDevAuto is the integrated layer that does the website, the phone, the intake, and the nurture — so you don't bolt three vendors together and pay three monthly bills.

Clio + Lawmatics + Smith.ai (separately)WebDevAuto
What it coversThree vendors covering different slices of the funnelOne integrated client-acquisition system
Best forEstablished firms willing to integrate and pay multiple vendorsSolo and small firms wanting one bill, one team, one system
Where it fitsPractice mgmt (Clio), intake CRM (Lawmatics), phone (Smith.ai)From first website visit through signed engagement
We integrate with Clio, MyCase, and PracticePanther — we don't replace them. If you already have ops tooling that works, we plug into it. If you don't, we cover that ground too.

Too small for stitched-together vendors? We're built for the firm in between.

Pricing built around where you are

For most firms with steady inbound flow, Growth System is the right starting point — Alex AI voice agent, AI intake, sub-5-minute auto-response, CRM with case-management integration, and missed-call automation.

Foundation Build works for solo practitioners replacing a dated firm website first. For high-volume practices or multi-attorney firms that need a dedicated voice agent with custom call flows or Lead Finder for compliant outbound, talk to us about a Custom Engineering build.

Engagement

Engagement Tiers

Two productized tiers built around the standard infrastructure. Custom engineering for everything else. Setup is one-time; monthly covers hosting, maintenance, and the systems running 24/7.

Not sure which tier fits? Run a diagnostic on your current site first.

Foundation Build

The Site Layer, engineered to standard. Every default a serious business needs from day one.

Setup$1,500

or $750 + $250/mo × 3

Monthly$99 /mo
  • Site Layer — custom build (up to 7 pages)
  • Mobile-first, sub-2s load
  • Engineered lead capture + routing
  • Discovery Layer — technical SEO + schema
  • Logo design
  • Google Business Profile sync
  • Hosting, monitoring, ongoing maintenance

Solo operators or new businesses replacing a template or freelancer site. Foundation done right, the first time.

Most Popular

Growth System

The full operational stack. Every layer of the architecture — Site, Operations, Discovery, Intelligence, and Conversational — working as one system.

Setup$2,999

or 3 × $1,000 monthly

Monthly$499 /mo
  • Everything in Foundation
  • Operations Layer — CRM + unified inbox
    • Custom-built AI SMS/email chat agent — up to 10,000 texts/emails per month
    • Customer database, pipelines, and lifecycle automation
    • Advanced business metrics + reporting
  • Workflow automation, end-to-end
    • Real-time calendar & appointment scheduling
    • Optimized reminders / to-do list
    • In-app customer invoicing with payment processing
    • Employee job assignments & task organization
    • Inbound customer support requests
  • Discovery Layer — SEO, GEO, AEO, AIO
    • Search engine optimization
    • Google engine optimization
    • Answer engine optimization
    • AI optimization
  • Conversational Layer — Alex AI Voice Agent included
    • Live inbound call answering, qualifying, and booking
    • 500 minutes/mo included, then $99 per 100 min
    • Industry-tuned conversation flows

$500k–$3M revenue businesses. You have leads coming in but ops can't keep up. Time to compound, not patch.

Custom Engineering

When off-the-shelf can't do what your business actually does.

The productized tiers ship every default a serious business needs. When you need more, we scope it as a custom engagement. Ranges below reflect real project variance — every build is scoped, quoted, and contracted before code is written.

3D Product Configurator
Interactive 3D rendering, real-time pricing, fulfillment handoff.
Build:$5,000 – $18,000
Operate:$200 – $600/mo
Inventory & Fulfillment System
Multi-location stock, supplier triggers, real-time sync.
Build:$6,000 – $25,000
Operate:$250 – $800/mo
AI Document Pipeline
Ingest documents, extract structured data, route to systems.
Build:$4,500 – $18,000
Operate:$250 – $750/mo
Integration Middleware
Bridge systems off-the-shelf doesn't connect (Shopify ↔ ERP ↔ QBO).
Build:$3,500 – $15,000
Operate:$150 – $500/mo
Custom Mobile App
Native or React Native — companion apps or standalone mobile products.
Build:$15,000 – $60,000
Operate:$400 – $1,500/mo
Marketplace Platform
Two-sided builds: vendor onboarding, transactional infra, dispute flows.
Build:$20,000 – $80,000
Operate:$500 – $2,500/mo
Custom AI Agent
Domain-trained AI for your team or your customers — beyond voice.
Build:$6,000 – $25,000
Operate:$300 – $1,500/mo
Full Custom App / SaaS
End-to-end product engineering — from spec to deployed platform.
Build:$15,000 – $80,000+
Operate:$500 – $3,000/mo

Building something not on this list? Most of our engagements aren't. Tell us what you need; we'll spec it.

Multi-office firm or DSO-style consolidation with 10+ attorneys? We build dedicated systems with custom logic.

Two ways to start

Engineering Diagnostic

We'll review your current firm site, identify the conversion leaks specific to your practice area, and email you a 30+ point report.

Missed-Call Cost Calculator

Plug in your average matter value, call volume, and miss rate. See in 60 seconds what unanswered calls are costing your firm every month.

Open the Calculator

Sources

  1. 1.Martindale-Avvo — Speed is key when responding to inquiries (42% of legal consumers select first attorney they speak with) — https://www.martindale-avvo.com/blog/speed-is-key-when-responding-to-inquiries/
  2. 2.Law Leaders / CBS42 — 35% of law firm calls go unanswered (1,200-call national study) — https://www.cbs42.com/business/press-releases/ein-presswire/839484491/new-national-study-finds-35-of-law-firm-calls-go-unanswered-costing-industry-an-estimated-109-billion-annually/
  3. 3.Postali — Time to reply: improving response times in your law firm's intake process — https://www.postali.com/time-to-reply-how-to-improve-response-times-in-your-law-firms-intake-process/
  4. 4.Claim Supply — Calculating true cost per signed case (PI cost-per-case averages) — https://www.claim.supply/blog/calculate-true-cost-per-signed-case/
  5. 5.Smart Choice Agents — Generating insurance leads (12-call follow-up data) — https://www.smartchoiceagents.com/generate-insurance-leads