A complete sales system for law firms, CPAs, and professional services
A potential client has a problem. They search. They click three websites. They place three calls.
The first attorney to talk wins 70% of the time.1 And 35% of law-firm calls go unanswered during business hours.2 If you're not picking up, you're not winning.
WebDevAuto is the complete client-acquisition system that catches the call, runs the intake, books the consult, and follows up — engineered for personal injury, family, criminal, estate, CPA practices, and financial advisors.
Where firms actually lose clients
In professional services, the math on intake is brutal:
- 35%2
of law-firm calls unanswered during business hours
not after-hours overflow — prospects calling during open hours and going to voicemail
- 70%1
of consumers go with the first attorney they speak with
speed of first response is the largest factor in conversion rate
- 79%3
say email response speed decides which firm they choose
- $2,500–$3,0004
PI cost-per-signed-case via paid traffic
every prospect who calls and isn't captured is wasted ad spend
The expensive part of professional services isn't generating leads. It's catching the leads you already have and following up consistently.
What does the leak look like at your firm?
Plug in your average matter value, weekly call volume, and rough miss rate. The Missed-Call Cost Calculator returns a real dollar figure in 60 seconds.
Open the CalculatorAlex answers every call. Runs the intake. 24/7.
- ▸Identifies matter type ("Auto accident? Family law? Estate? Tax issue?")
- ▸Asks the qualifying questions you'd ask — date of incident, jurisdiction, statute exposure, prior representation, conflict-check signals
- ▸Captures the facts that matter and stores them in your CRM
- ▸Books the consultation directly into your calendar
- ▸Flags emergencies and high-value matters for live attorney callback
A website that converts — engineered for legal and professional buyers
- ▸Load in under 2 seconds — Google's Core Web Vitals research shows mobile users abandon sites that take longer
- ▸Capture every lead — phone, form, chat, click-to-call, all integrated and routed to the same CRM
- ▸Rank locally + by practice area — technical SEO done right, so when someone searches "personal injury attorney [city]" or "CPA for small business [city]" you appear
- ▸Match the polish of large firms — without the $50k design retainer they paid
The 30-second SMS rescue + sub-5-minute follow-up
"Hi — this is [your firm]. We missed your call. Were you calling about a legal matter? I can have an attorney call you back within the hour, or you can text me details now."
Every prospect, every channel, in one place
- ▸Tagged by matter type and source
- ▸Prioritized (statute-of-limitations exposure > active matter > consult > inquiry)
- ▸Routed to the right attorney or intake coordinator
- ▸Scheduled for nurture if they don't book immediately
Lead Finder — for firms ready to grow beyond referrals and PPC
- ▸A discovery call to map your ideal client profile, practice area focus, and ethical-rules posture
- ▸A custom-tuned outbound campaign that respects bar-association solicitation rules, state-by-state outbound regulations, and your firm's professional-conduct standards
- ▸DNC compliance, CAN-SPAM, and per-message review (auto-send is not the default for professional services)
- ▸Direct integration with your CRM so warm prospects flow into the same intake queue as inbound
Tuned for professional services
Our system is configured per practice area — different intake scripts, different qualification questions, different follow-up cadences:
Personal injury
accident-fact intake, statute-of-limitations triage, treatment-and-billing tracking, signed-case ROI math
Family law
emotionally-aware intake, retainer collection, hearing-cycle automation
Criminal defense
urgency-aware intake (booking-out windows, arraignment timing), retainer flow
Estate planning
life-event intake (death, illness, marriage), follow-up cadence tuned to long sales cycles
CPA / accounting
recurring-engagement framing, tax-season surge handling, monthly-retainer onboarding
Financial advisors
compliance-aware intake, suitability questionnaire flow, KYC-adjacent capture
Independent insurance brokers
quote intake, 12-follow-up cadence baked in, multi-carrier comparison flow
We also serve immigration, IP, business-formation, mediation, and other professional-services specialties — these often need custom tuning beyond the templates above.
Why this isn't Clio, Smith.ai, or Lawmatics
You've probably looked at Clio (practice management), Smith.ai (AI phone answering), or Lawmatics (intake CRM). Each is good at one slice of the client-acquisition stack.
WebDevAuto is the integrated layer that does the website, the phone, the intake, and the nurture — so you don't bolt three vendors together and pay three monthly bills.
| Clio + Lawmatics + Smith.ai (separately) | WebDevAuto | |
|---|---|---|
| What it covers | Three vendors covering different slices of the funnel | One integrated client-acquisition system |
| Best for | Established firms willing to integrate and pay multiple vendors | Solo and small firms wanting one bill, one team, one system |
| Where it fits | Practice mgmt (Clio), intake CRM (Lawmatics), phone (Smith.ai) | From first website visit through signed engagement |
Too small for stitched-together vendors? We're built for the firm in between.
Pricing built around where you are
For most firms with steady inbound flow, Growth System is the right starting point — Alex AI voice agent, AI intake, sub-5-minute auto-response, CRM with case-management integration, and missed-call automation.
Foundation Build works for solo practitioners replacing a dated firm website first. For high-volume practices or multi-attorney firms that need a dedicated voice agent with custom call flows or Lead Finder for compliant outbound, talk to us about a Custom Engineering build.
Engagement
Engagement Tiers
Two productized tiers built around the standard infrastructure. Custom engineering for everything else. Setup is one-time; monthly covers hosting, maintenance, and the systems running 24/7.
Not sure which tier fits? Run a diagnostic on your current site first.
Foundation Build
The Site Layer, engineered to standard. Every default a serious business needs from day one.
or $750 + $250/mo × 3
- Site Layer — custom build (up to 7 pages)
- Mobile-first, sub-2s load
- Engineered lead capture + routing
- Discovery Layer — technical SEO + schema
- Logo design
- Google Business Profile sync
- Hosting, monitoring, ongoing maintenance
Solo operators or new businesses replacing a template or freelancer site. Foundation done right, the first time.
Growth System
The full operational stack. Every layer of the architecture — Site, Operations, Discovery, Intelligence, and Conversational — working as one system.
or 3 × $1,000 monthly
- Everything in Foundation
- Operations Layer — CRM + unified inbox
- Custom-built AI SMS/email chat agent — up to 10,000 texts/emails per month
- Customer database, pipelines, and lifecycle automation
- Advanced business metrics + reporting
- Workflow automation, end-to-end
- Real-time calendar & appointment scheduling
- Optimized reminders / to-do list
- In-app customer invoicing with payment processing
- Employee job assignments & task organization
- Inbound customer support requests
- Discovery Layer — SEO, GEO, AEO, AIO
- Search engine optimization
- Google engine optimization
- Answer engine optimization
- AI optimization
- Conversational Layer — Alex AI Voice Agent included
- Live inbound call answering, qualifying, and booking
- 500 minutes/mo included, then $99 per 100 min
- Industry-tuned conversation flows
$500k–$3M revenue businesses. You have leads coming in but ops can't keep up. Time to compound, not patch.
Custom Engineering
When off-the-shelf can't do what your business actually does.
The productized tiers ship every default a serious business needs. When you need more, we scope it as a custom engagement. Ranges below reflect real project variance — every build is scoped, quoted, and contracted before code is written.
Building something not on this list? Most of our engagements aren't. Tell us what you need; we'll spec it.
Multi-office firm or DSO-style consolidation with 10+ attorneys? We build dedicated systems with custom logic.
Two ways to start
Engineering Diagnostic
We'll review your current firm site, identify the conversion leaks specific to your practice area, and email you a 30+ point report.
Missed-Call Cost Calculator
Plug in your average matter value, call volume, and miss rate. See in 60 seconds what unanswered calls are costing your firm every month.
Open the CalculatorSources
- 1.Martindale-Avvo — Speed is key when responding to inquiries (42% of legal consumers select first attorney they speak with) — https://www.martindale-avvo.com/blog/speed-is-key-when-responding-to-inquiries/
- 2.Law Leaders / CBS42 — 35% of law firm calls go unanswered (1,200-call national study) — https://www.cbs42.com/business/press-releases/ein-presswire/839484491/new-national-study-finds-35-of-law-firm-calls-go-unanswered-costing-industry-an-estimated-109-billion-annually/
- 3.Postali — Time to reply: improving response times in your law firm's intake process — https://www.postali.com/time-to-reply-how-to-improve-response-times-in-your-law-firms-intake-process/
- 4.Claim Supply — Calculating true cost per signed case (PI cost-per-case averages) — https://www.claim.supply/blog/calculate-true-cost-per-signed-case/
- 5.Smart Choice Agents — Generating insurance leads (12-call follow-up data) — https://www.smartchoiceagents.com/generate-insurance-leads