Meet Alex. The AI receptionist that picks up every call.

At 2am, when a homeowner's furnace dies in February, Alex picks up. At 11pm, when a med-spa patient has finally cleared 15 minutes to call about Botox, Alex picks up. On Sunday afternoon, when an arrested defendant's family calls a criminal defense firm, Alex picks up.

Most businesses send those callers to voicemail. 78% of callers won't leave one.1 They dial the next number on the search results page.

Alex doesn't just answer. He qualifies the lead, books the appointment, logs the call into your CRM, and escalates emergencies to your on-call humans. He works 24/7 — every day, every weekend, every holiday — for less than the cost of a single missed AC replacement.

Calculate what missed calls cost you

Why every business loses money on missed calls

The data on small-business missed calls is consistent across every vertical we serve:

  • 78%1

    of callers won't leave voicemail

    they hang up and dial the next business in their search results

  • 27%2

    of HVAC inbound calls missed (35%+ at peak season)

  • 35%3

    of law-firm calls unanswered during business hours

  • 30%4

    of med-spa bookings die in the lookup-anxiety cycle after the call

  • 18%5

    of annual revenue lost to no-shows at the average salon

The calls a business misses aren't random — they cluster at the worst possible times. After hours. During peak season. When emergency callers have the most urgency and the highest willingness to pay. These are the calls Alex was built for.

See what missed calls cost your business

Plug in your industry, average ticket, weekly call volume, and miss rate. The Missed-Call Cost Calculator returns a real dollar figure in 60 seconds.

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How Alex actually works

Alex isn't an IVR menu, a recording, or a call-forwarding service. He's a real-time voice AI — low-latency speech recognition, function-calling reasoning, real-time barge-in — trained on your specific business.
The technical stack:
  • ▸Voice synthesis — natural, human-sounding voice (not the robotic IVR voice you're used to). Choose from voice options that match your brand.
  • ▸Real-time speech recognition — low-latency, context-aware transcription that keeps up with natural speech (interruptions, overlap, accents).
  • ▸Reasoning — the underlying model decides what to ask, what to clarify, when to escalate, and what to record. Not a script tree; a real conversation.
  • ▸Calendar + CRM integration — books directly into Google Calendar or your existing calendar; logs the full call into your WebDevAuto CRM.
  • ▸Emergency routing — flagged keywords trigger SMS or live-call escalation to your on-call team.
Trained on your business. Alex doesn't ship as a generic agent. During onboarding, we configure Alex with your services, pricing, hours, service area, intake script, escalation rules, and brand voice. The result is a receptionist that answers calls the way you'd answer them — only faster, consistently, and always.

What Alex actually does on a call

Every call Alex handles follows the same architecture, tuned per vertical:
  • ▸Answers on the first ring. No "press 1 for English." A real "Hi, thanks for calling [your business] — how can I help?"
  • ▸Identifies the reason for the call. Service request? New customer? Existing customer? Emergency? Complaint?
  • ▸Asks the qualifying questions — vertical-specific, business-specific, tuned during onboarding
  • ▸Books or schedules — the appointment goes directly into your calendar with the right service type and provider
  • ▸Captures lead context — every detail of the conversation is logged into your CRM as a structured record
  • ▸Escalates when needed — emergencies, high-value matters, conflict-check signals route to the right human within seconds
  • ▸Sends confirmation — the caller gets an SMS with appointment details, directions, and a reschedule link
Deposit collection is supported for high-ticket verticals (med spas, beauty, professional services). Alex collects the card-on-file deposit during the call, secured via Stripe.

Listen to Alex on a real call

Audio sample coming soon. Until then, here's a transcript from a real Alex call (HVAC service intake):
Alex: Thanks for calling Premier HVAC, this is Alex. How can I help? Caller: Yeah hi, my AC isn't cooling. It's like 95 degrees in the house. Alex: Oh man, that's rough — sorry to hear it. Is it not turning on at all, or running but not cooling? Caller: It's running. Just not cooling. Alex: Got it. Has it been doing this gradually or did it just stop today? Caller: Just today. Started about an hour ago. Alex: OK. That sounds like it could be a refrigerant issue or possibly a frozen coil — but our techs need to take a look. Where are you located? Caller: I'm at 4421 Maple in Chandler. Alex: Perfect, you're in our service area. We've got a same-day emergency slot at 3pm — can our tech come out then? It's a $129 diagnostic fee, and that gets credited toward the repair if you decide to proceed. Caller: Yeah that works. Alex: Great. I've got you booked for 3pm today. You'll get a confirmation text right now with the tech's name and arrival window.
This call took 53 seconds. Alex captured the symptom, confirmed the service area, qualified the urgency, quoted the diagnostic, booked the slot, and dispatched the tech — without a human touching the phone.

"AI receptionist," "virtual receptionist," "answering service" — what's the difference?

Three terms get used interchangeably and they're not the same thing:
  • ▸Answering service — traditional human-staffed call center. Pricing is typically $0.85-$1.50 per minute. Reliable but expensive.
  • ▸Virtual receptionist — modern term that splits between (a) "remote human" services like Smith.ai and Ruby (still human-staffed) and (b) "AI-powered" services that overlap with what we call AI receptionist.
  • ▸AI receptionist — fully automated voice AI that runs the conversation end-to-end. No humans in the call path. Pricing is typically a flat monthly fee plus per-minute overage. WebDevAuto's Alex is in this category.
If you're still on a traditional answering service paying $1+/minute, you're paying 5-10x what an AI receptionist costs for the same coverage.

Compliance, recording, and what to disclose

A few things every business should know before deploying Alex:
  • ▸Two-party consent recording laws. 12 US states require all parties on a recorded call to consent. Alex includes a standard disclosure at call start; configurable per state.
  • ▸HIPAA awareness for medical practices. For health & wellness customers, Alex deploys with PHI handling that follows BAA-compliant routing. *Note: this is "HIPAA-aware deployment," not a full BAA.*
  • ▸TCPA + outbound rules. Alex handles inbound calls only by default. Outbound calling is a separate regulatory landscape and isn't part of the AI receptionist product.
  • ▸Bar-association solicitation rules for legal customers. Alex's intake scripts are tuned to avoid statements that could be construed as legal advice or solicitation. Custom posture configurable per state.

Built for the verticals where missed calls hurt most

Alex is configured per vertical — different intake scripts, different escalation rules, different qualifying questions:

  • Home Services

    Deep dive

    emergency call routing, service-call dispatch, after-hours coverage. Especially valuable for HVAC, plumbing, electrical, garage doors.

  • Health & Wellness

    Deep dive

    treatment-aware intake, deposit-on-booking, HIPAA-aware deployment. Especially valuable for med spas, dental, mental health.

  • Professional Services

    Deep dive

    legal/CPA intake, conflict-check signals, matter-type qualifying. Especially valuable for personal injury, family law, CPA practices.

  • Auto Services

    Deep dive

    service-bay intake, vehicle-info capture, status-update routing. Especially valuable for independent repair shops and detailers.

  • Beauty

    Deep dive

    appointment booking with deposit, Instagram DM auto-reply, multi-stylist routing. Especially valuable for lash studios, salons, and barbers.

If your vertical isn't above, Alex can still be tuned for you.

Pricing for AI Receptionist

Alex is included with Growth System at 500 minutes per month (then $99 per 100 minutes). Foundation Build does not include the voice agent — upgrade to Growth System when you're ready to layer it on.

We absorb the variable costs (speech recognition, LLM inference, telephony) so your bill is predictable. If your call volume consistently outgrows the Growth bundle, that's the signal to talk to us about a Custom Engineering build with a dedicated voice agent and custom call flows.

Engagement

Engagement Tiers

Two productized tiers built around the standard infrastructure. Custom engineering for everything else. Setup is one-time; monthly covers hosting, maintenance, and the systems running 24/7.

Not sure which tier fits? Run a diagnostic on your current site first.

Foundation Build

The Site Layer, engineered to standard. Every default a serious business needs from day one.

Setup$1,500

or $750 + $250/mo × 3

Monthly$99 /mo
  • Site Layer — custom build (up to 7 pages)
  • Mobile-first, sub-2s load
  • Engineered lead capture + routing
  • Discovery Layer — technical SEO + schema
  • Logo design
  • Google Business Profile sync
  • Hosting, monitoring, ongoing maintenance

Solo operators or new businesses replacing a template or freelancer site. Foundation done right, the first time.

Most Popular

Growth System

The full operational stack. Every layer of the architecture — Site, Operations, Discovery, Intelligence, and Conversational — working as one system.

Setup$2,999

or 3 × $1,000 monthly

Monthly$499 /mo
  • Everything in Foundation
  • Operations Layer — CRM + unified inbox
    • Custom-built AI SMS/email chat agent — up to 10,000 texts/emails per month
    • Customer database, pipelines, and lifecycle automation
    • Advanced business metrics + reporting
  • Workflow automation, end-to-end
    • Real-time calendar & appointment scheduling
    • Optimized reminders / to-do list
    • In-app customer invoicing with payment processing
    • Employee job assignments & task organization
    • Inbound customer support requests
  • Discovery Layer — SEO, GEO, AEO, AIO
    • Search engine optimization
    • Google engine optimization
    • Answer engine optimization
    • AI optimization
  • Conversational Layer — Alex AI Voice Agent included
    • Live inbound call answering, qualifying, and booking
    • 500 minutes/mo included, then $99 per 100 min
    • Industry-tuned conversation flows

$500k–$3M revenue businesses. You have leads coming in but ops can't keep up. Time to compound, not patch.

Custom Engineering

When off-the-shelf can't do what your business actually does.

The productized tiers ship every default a serious business needs. When you need more, we scope it as a custom engagement. Ranges below reflect real project variance — every build is scoped, quoted, and contracted before code is written.

3D Product Configurator
Interactive 3D rendering, real-time pricing, fulfillment handoff.
Build:$5,000 – $18,000
Operate:$200 – $600/mo
Inventory & Fulfillment System
Multi-location stock, supplier triggers, real-time sync.
Build:$6,000 – $25,000
Operate:$250 – $800/mo
AI Document Pipeline
Ingest documents, extract structured data, route to systems.
Build:$4,500 – $18,000
Operate:$250 – $750/mo
Integration Middleware
Bridge systems off-the-shelf doesn't connect (Shopify ↔ ERP ↔ QBO).
Build:$3,500 – $15,000
Operate:$150 – $500/mo
Custom Mobile App
Native or React Native — companion apps or standalone mobile products.
Build:$15,000 – $60,000
Operate:$400 – $1,500/mo
Marketplace Platform
Two-sided builds: vendor onboarding, transactional infra, dispute flows.
Build:$20,000 – $80,000
Operate:$500 – $2,500/mo
Custom AI Agent
Domain-trained AI for your team or your customers — beyond voice.
Build:$6,000 – $25,000
Operate:$300 – $1,500/mo
Full Custom App / SaaS
End-to-end product engineering — from spec to deployed platform.
Build:$15,000 – $80,000+
Operate:$500 – $3,000/mo

Building something not on this list? Most of our engagements aren't. Tell us what you need; we'll spec it.

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See what missed calls cost you

Two ways to start

Engineering Diagnostic

Want to hear Alex handle a real intake in your vertical? We'll set up a brief demo tuned to a business like yours.

Missed-Call Cost Calculator

Plug in your numbers. See in 60 seconds what missed calls are costing you — and how much Alex would save.

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Sources

  1. 1.CallbirdAI — Why contractors lose money on missed calls (1,200+ contractor study; 78% caller voicemail-avoidance behavior; $45-120K annual loss range) — https://www.callbirdai.com/blog-contractors-lose-money-missed-calls
  2. 2.SalesCaptain — Missed call text-back for HVAC companies (27% miss rate; 31% after-hours emergency call data) — https://blog.salescaptain.com/missed-call-text-back-for-hvac-companies-2025/
  3. 3.Law Leaders / CBS42 — 35% of law firm calls go unanswered (1,200-call national study) — https://www.cbs42.com/business/press-releases/ein-presswire/839484491/new-national-study-finds-35-of-law-firm-calls-go-unanswered-costing-industry-an-estimated-109-billion-annually/
  4. 4.VirtualNexGen — Med spa booking conversion problem (30% lookup leak; up to $150K/year worst-case) — https://virtualnexgen.com/blog/med-spa-booking-conversion-problem
  5. 5.SalonBiz — 7 tips to reduce no-shows (18% of annual revenue lost; 28.4% no-show due to forgetting) — https://salonbizsoftware.com/blog/7-tips-to-reduce-no-shows-and-last-minute-cancellations-at-your-salon/