All-in-One Field Service Software & CRM
You quote in one app, schedule in another, invoice in a third, and chase reviews by hand. Every tool holds a piece of the customer, and none of them talk to each other.
Most field service software is built to manage the jobs you already have. It does nothing about the call you missed at 6pm on a Friday. 78% of callers will not leave a voicemail.1 They call the next company on the search results page, and that job is gone before you ever knew it existed.
WebDevAuto is field service software that starts one step earlier. It answers the phone, books the job, sends the invoice, and asks for the review, all on one platform, with one login and one flat price. No per-seat math, no setup fee.
Field service software is the all-in-one system a service business uses to run the work: capturing leads, booking and scheduling jobs, invoicing, taking payment, and following up. WebDevAuto's field service software is the AI CRM at $249/mo. It answers the call, books the job, sends the invoice, and asks for the review, in one place.
What it costs
Start with field service
Field ops ships inside the AI CRM, which is already selected. There is no per-technician licensing and no setup fee.
$249/mo
$261/mo with tax. No setup fee.
No setup fee. The CRM is month to month, cancel anytime. AI features are billed based on usage, you only pay for what you actually use.
Proof
What it is like to work with us
Second to NONE! WebDevAuto has been truly amazing to work with.
Not ready to check out
Want to see it against your setup first?
Tell us how you run things today and what you are trying to stop losing, and we will come back with what it takes, the price, and a timeline.
Prefer the phone? (385) 364-8062
How it works
Run the field from one record
Four things that change when dispatch and the customer record are the same system. The detail is below.
One record, office to truck
The job your tech opens is the same record the lead arrived on. Nothing is re-keyed.
Dispatch that knows the customer
Scheduling sees the history, the address, and the last job, because it is not a separate tool.
No per-tech tax
Adding a technician does not add a licence. Most field tools charge you for growing.
It closes the loop
The finished job triggers the invoice and the review request without anyone remembering to.
Part of your WebDevAuto system
It runs on the same record as everything else.
This is one part of the AI CRM. It is worth more because the pieces on either side of it write to the same customer record.
- Local SEOGets you found, which is what makes the phone ring in the first place.
- Your websiteTurns that visitor into a call, a form, or a booking instead of a back-button.
- Ava, your AI receptionistAnswers the call 24/7, qualifies it, and books the job.
- Missed-call automationTexts back in about 30 seconds on the calls nobody picked up.
- Review automationAsks for the Google review after the job, which feeds the ranking that started it.
- Field service softwareYou are hereRuns dispatch, the schedule, and the job in the field on the same record.
Or take the whole system at once
Pick The CRM, and more customers to put in it in the flow above and you get the ranking that fills it, with the website included in the ranking line rather than billed twice.
Want to understand how it works?
Here is exactly how we build, operate, and improve it: dispatch and scheduling in depth, what the crew sees in the field, and how it compares with per-technician field-service tools.
The most expensive line item in field service is the job you never booked
Job-management software tracks the work you win. It says nothing about the work you lose at the front door, and that is where the money leaks:
- 78%1
of callers will not leave a voicemail
they hang up and call the next business in the search results
- 27%2
of inbound service calls go unanswered
and the miss rate climbs at peak season, exactly when the high-value jobs come in
- $45K to $120K1
a year lost to missed calls at the average contractor
the leads you paid to generate, ringing out to voicemail
A drag-and-drop schedule board does not fix any of this. The first job of field service software should be to make sure the phone gets answered and the lead gets captured. That is the part WebDevAuto starts with.
See what unanswered calls are costing your business
Plug in your industry, average ticket, weekly call volume, and miss rate. The Missed-Call Cost Calculator returns a real dollar figure in about 60 seconds.
Open the CalculatorWhat field service software should actually do
- ▸Capture the lead. Every call, text, and web form lands in one place. Ava, the AI receptionist, answers 24/7 and books the job; missed-call text-back catches anything that still slips past.
- ▸Book and schedule. Appointments drop straight into your calendar with the right service type, and the customer gets a confirmation text with the details.
- ▸Track the customer. Every job, conversation, and invoice lives on one customer record, so anyone on your team can pick up where the last one left off.
- ▸Invoice and get paid. Send the invoice and take the card from the same system that booked the job. No re-keying into a separate payments app.
- ▸Follow up automatically. The job ends, the review request goes out, the off-season check-in fires on schedule. The work that owners never get around to, done for them.
Built to capture the job, not just manage it
- ▸Ava answers every call. A real voice AI that qualifies the caller, books the appointment, and logs the call, 24/7, including the nights and weekends when emergency callers have the most urgency and the highest willingness to pay.
- ▸Missed-call text-back closes the gap. If a call still goes unanswered, the caller gets a text within seconds, so they are talking to you instead of dialing the next company.
- ▸The website and local SEO feed the top of the funnel. The same platform builds the fast, search-ranked site that turns near-me searches into the calls Ava picks up.
Everything in one place, not five logins
- ▸Unified inbox: calls, texts, and web chat in a single thread per customer, so nothing gets answered twice or not at all.
- ▸Missed-call automation: the 30-second text-back that recovers the calls you cannot pick up.
- ▸Invoicing and payments: send the invoice and collect the card from the record that booked the job.
- ▸Review automation: every finished job triggers a Google review request, automatically.
- ▸Local SEO and a conversion-built website: rank in the map pack and turn the traffic into booked calls.
Flat pricing. Hiring another tech does not raise the bill.
Flat pricing that does not punish you for growing
- ▸$249/mo for the AI CRM month to month with no minimum, no setup fee. Your whole team uses it, not a per-seat license.
- ▸CRM AI usage is metered, not a flat add-on. AI features are billed based on usage, you only pay for what you actually use. You only pay for the messages you actually send. Ava, the AI receptionist, is priced the other way round and bought on her own: a flat tier from $129/mo with call minutes included, then per-minute past the bundle.
- ▸Want the website and local SEO too? The full system runs $648/mo: search optimization (which includes the website) plus the AI CRM.
Where we fit, and where we don't
- ▸Great fit: home services (HVAC, plumbing, electrical, roofing, garage doors), and any local service business that lives and dies by inbound calls, bookings, and reviews.
- ▸The platform runs in any browser on a phone, tablet, or desktop, so the office and the field work from the same customer records without a separate app to install.
- ▸Not the right tool if you need heavy multi-crew dispatch boards, route optimization across a large fleet, GPS truck tracking, or deep inventory and parts management. That is what an enterprise platform like ServiceTitan is built for, and we will tell you so.
Job-management software vs. an all-in-one platform
| Job-Management FSM (Jobber, Housecall Pro) | WebDevAuto AI CRM | |
|---|---|---|
| Lead capture | Assumes the lead already reached you | AI receptionist answers and books 24/7, plus missed-call text-back |
| After-hours and missed calls | Voicemail, or a paid add-on | Answered by Ava or recovered by text within seconds |
| Website and local SEO | Not included, a separate vendor | Built into the platform, ranking you for near-me searches |
| Pricing model | Per user, climbs as you hire | One flat monthly price for the whole team |
| Invoicing, reviews, follow-up | Strong on scheduling and invoicing | Booking, invoicing, reviews, and follow-up on one record |
| Best for | Large crews needing dispatch and routing | Owner-operated and small-to-midsize teams that run on inbound |
If you already have a dispatch tool you like, keep it. If the problem is that calls go to voicemail and leads slip through the cracks, that is the problem WebDevAuto was built to fix.
Built for the service businesses that run on inbound calls
The platform is tuned per vertical: different intake scripts, booking rules, and follow-up cadences:
HVAC, plumbing, electrical, garage doors: emergency call routing, same-day booking, after-hours coverage, and review requests after every job.
service-bay intake, vehicle-info capture, status-update texts, and repeat-service reminders for independent shops and detailers.
treatment-aware intake, automated reminder sequences, and HIPAA-aware deployment for med spas, dental, and clinics.
matter-type qualifying, intake routing, and follow-up for legal, CPA, and consulting practices.
booking links, automated reminders, and multi-stylist routing for salons, lash studios, and barbers.
If your trade is not listed, the platform can still be tuned for it.
The pieces that make up the platform
Field service software on WebDevAuto is one system made of these parts. Each link goes a level deeper:
The 24/7 voice AI that answers, qualifies, and books every call, so the lead is captured before it can call a competitor.
Send the invoice and take the card from the same record that booked the job. No double entry.
Every completed job triggers a Google review request automatically, so your rating climbs without anyone remembering to ask.
Calls, texts, and web chat in one thread per customer, shared across your whole team.
Not sure where the biggest leak is? The Revenue Leak Diagnostic maps it in about 60 seconds. New to the category? Start with the plain-English guide, What Is Field Service Software?. Comparing tools? See how the platform stacks up against Jobber, Housecall Pro, ServiceTitan, and GoHighLevel.
Pricing for field service software
The platform is the AI CRM ($249/mo) month to month with no minimum, with no setup fee and no per-user licensing. It includes the customer database, unified inbox, Ava the AI receptionist, missed-call automation, invoicing and payments, and automated review requests. AI features are billed based on usage, you only pay for what you actually use.
Want the website and local SEO that feed it? The full system runs $648/mo: the SEO plan (which includes a custom website) plus the AI CRM. If your operation needs custom workflows, multi-location routing, or a deep integration an off-the-shelf platform cannot do, that is a Custom App build ($15,000 to $80,000+, one time).
Engagement
Monthly Services
Three à-la-carte monthly services: website, SEO, and CRM. No setup fees, no deposits. The website runs on a 12-month term and SEO on a 6-month minimum, both month to month after; the CRM is month to month with no minimum. Take one or stack all three.
Not sure where to start? Run a free diagnostic on your current site first.
Website Design & Hosting
A conversion-engineered website that loads fast, captures leads, and stays maintained.
- Custom conversion-engineered website
- Loads in about two seconds
- Lead forms wired to your inbox
- Hosting + monitoring + maintenance
- No setup fee
Any business that needs a professional, high-performing web presence without a big upfront cost.
SEO & Google Business Profile Optimization
Ongoing SEO and Google Business Profile management so you rank on search, Maps, and AI assistant answers.
- Ongoing on-page + technical SEO
- Google Business Profile setup + optimization
- Rank on Google search and Maps
- Show up in AI assistant answers
- Monthly rankings + traffic reporting
Local service businesses where organic search and Google Maps are the primary lead source.
AI CRM
Customer database, pipelines, unified inbox, invoicing, and automated follow-ups, with AI billed by what you use.
- Customer database + pipelines + analytics
- Unified inbox (email + text)
- Invoicing with built-in payments
- Automated follow-ups + scheduling
- AI features (billed by usage)
- Ava answers your calls
- AI texts & emails customers back
- Content + ad generation
Businesses ready to systematize follow-up, automate ops, and add AI on their own terms. AI features are billed based on usage, you only pay for what you actually use.
Frequently asked questions
- What is field service software?
- Field service software is the all-in-one system a service business uses to run its work: capturing leads, booking and scheduling jobs, dispatching, invoicing, taking payment, and following up with customers. The best versions keep the whole loop on one platform so a job moves from the first phone call to a paid invoice and a five-star review without re-entering the customer into five separate tools.
- What is the difference between field service software and a CRM?
- A CRM (customer relationship management) is the database of your customers and the conversations with them. Field service software adds the operational layer on top: booking, scheduling, invoicing, and payment for the actual jobs. In practice the two overlap, and the most useful tools are both at once. WebDevAuto is an AI CRM that runs the field-service loop, so the customer record and the job live in the same place.
- How much does field service software cost?
- Pricing varies widely. Many tools charge per user per month, so the bill grows every time you add an office admin or a tech, and lead-capture features are often paid add-ons. WebDevAuto is one flat price: the AI CRM at $249/mo month to month with no minimum, no setup fee and no per-seat licensing. AI features are billed based on usage, you only pay for what you actually use. The full system with a website and local SEO is $648/mo.
- What is the best field service software for a small service business?
- For a large crew that needs heavy dispatch boards and route optimization, an enterprise platform like ServiceTitan fits. For an owner-operated or small-to-midsize service business, the better question is which tool captures the most leads and keeps the most customers. WebDevAuto is built for that case: an AI receptionist and missed-call text-back capture the jobs other tools let ring out to voicemail, and booking, invoicing, and reviews run on one flat-priced platform.
- Is there free field service software?
- Some tools offer a free tier, but they are usually capped on users, jobs, or features, and the lead-capture and automation pieces are paid upgrades. A free plan that loses you one job to a missed call costs far more than it saves. WebDevAuto is not free, but it is one flat monthly price with no per-user fees and no setup fee, and AI usage is metered so you only pay for what you use.
- Does WebDevAuto replace Jobber or Housecall Pro?
- For most owner-operated and small-to-midsize teams, yes: booking, scheduling, invoicing, payments, follow-up, and reviews all run on WebDevAuto, plus the lead capture (AI receptionist and missed-call text-back) that those tools treat as an add-on. Where it does not replace them is heavy multi-crew dispatch, route optimization across a large fleet, GPS truck tracking, and deep inventory management. If those are core to your operation, an enterprise dispatch platform is the better fit.
- Does it include scheduling, invoicing, and payments?
- Yes. Appointments book directly into your calendar with the right service type and a confirmation text to the customer. Invoices send from the same customer record that booked the job, and you can collect card payment in the same flow. There is no re-keying the customer into a separate scheduling or payments app.
- Is there a mobile app for the field?
- The platform runs in any web browser on a phone, tablet, or desktop, so your office staff and your field team work from the same unified inbox and customer records without installing anything. A tech can pull up a customer, see the full history, and send an invoice from the job site on their phone.
Two ways to start
Live walkthrough
See the platform run a real intake-to-invoice loop for a business like yours. We will tune the demo to your trade.
Sources
- 1.CallbirdAI: Why contractors lose money on missed calls (1,200+ contractor study; 78% caller voicemail-avoidance behavior; $45-120K annual loss range) (https://www.callbirdai.com/blog-contractors-lose-money-missed-calls)
- 2.SalesCaptain: Missed call text-back for HVAC companies (27% miss rate; 31% after-hours emergency call data) (https://blog.salescaptain.com/missed-call-text-back-for-hvac-companies-2025/)
- 3.Housecall Pro: How to price HVAC services (HVAC service-call and replacement ticket benchmarks) (https://www.housecallpro.com/resources/how-to-price-hvac-services/)