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Your competitor did not win that job by being better. They won it by answering first.

The CRM for Service Businesses That Want More Jobs Without Hiring More Office Staff.

Answer every call. Capture every lead. Automate the follow-up. Book more jobs. Get paid faster. One system, one flat price, your whole team.

Built for HVAC, plumbing, electrical, roofing, cleaning, and the trades, not for B2B sales teams working quarterly forecasts. Ava answers the phone 24/7, texts and emails thread onto one customer record, and the reminders, invoices, and review requests fire on their own.

No setup fee. No per-seat licensing. Month-to-month after the first year.

  • No setup fees
  • Month to month after year one
  • Founder built and founder supported
  • AI receptionist included
  • Built for the trades

A CRM for a service business is the system of record for every customer, call, and job, built around the phone and the follow-up instead of a long sales pipeline. WebDevAuto's CRM ($249/mo) threads every text, call, and email onto one customer record and fires the reminders, invoices, and review requests automatically. Pair it with Ava, our separately sold AI receptionist, and the calls get answered too.

What it costs

Start with the AI CRM

The CRM is already selected. It is the customer record every call, job, message and invoice writes to, with no per-seat licensing and no setup fee.

What do you need?

$249/mo

$261/mo with tax. No setup fee.

Start with the CRM

No setup fee. The CRM is month to month, cancel anytime. AI features are billed based on usage, you only pay for what you actually use.

The same customer, six months later

You did great work. Whether that customer comes back to you, or hires the next company they find, is decided entirely by what happens after the job.

Without a system
  1. You finish the job. The customer is happy. Their details live in your phone and your head.
  2. No follow-up goes out. No review request, no check-in, nothing.
  3. Six months later they need you again, but they never saved your number.
  4. They search, and hire the first company that answers.
Repeat job lost, and you never knew it existed.
With WebDevAuto
  1. You mark the job won. A few days later the CRM sends a Google review request on its own.
  2. The customer, their texts, their invoice, and the whole history sit on one record.
  3. A follow-up sequence keeps you in front without you lifting a finger.
  4. When they call again, Ava answers 24/7 and gets them booked.
Repeat job booked, and a public review that wins the next one.

Proof

What it is like to work with us

Second to NONE! WebDevAuto has been truly amazing to work with.
Trenton Doman, CPA · 5D Accounting · Trustpilot review

Not ready to check out

Moving off another CRM?

Tell us what you run today and how much history has to come with you. We move contacts, job history and notes as part of onboarding, not as a line item, and we will say so if a migration is not worth it yet.

Prefer the phone? (385) 364-8062

Talk to us first

Tell us the situation and we’ll come back with scope, price, and a timeline.

By submitting you agree WebDevAuto can email you about this request. No list, no spam.

How it works

One record, not five tools

Four things that change when the phone, the calendar, the invoice and the follow-up are the same system. The full feature detail is below.

  • Everything writes to one customer

    The call, the text, the booking, the job, the invoice and the review all hang off the same record. Nothing is re-keyed and nothing is lost between apps.

  • Follow-up that fires itself

    Missed-call text-back and automated follow-up run whether or not anyone remembered. Most lost work is not lost to a competitor, it is lost to silence.

  • Your whole team, no seat tax

    No per-user licensing. Most CRMs in this category bill you for hiring, which quietly punishes the thing you are trying to do.

  • You are not locked in

    Month to month with no minimum, and your data is yours to export. An easy migration in should mean an easy migration out.

Part of your WebDevAuto system

The record everything else writes to.

The CRM is the middle of the system. Ranking and the website fill it, Ava and the text-back feed it, and reviews come back out of it.

  1. Local SEOGets you found, which is what makes the phone ring in the first place.
  2. Your websiteTurns that visitor into a call, a form, or a booking instead of a back-button.
  3. Ava, your AI receptionistAnswers the call 24/7, qualifies it, and books the job.
  4. Missed-call automationTexts back in about 30 seconds on the calls nobody picked up.
  5. Review automationAsks for the Google review after the job, which feeds the ranking that started it.
  6. The AI CRMYou are hereHolds the customer, the conversation, the job, and the money, in one place.

Or take the whole system at once

Pick The CRM, and more customers to put in it in the flow above and you get the ranking that fills it, with the website included in the ranking line rather than billed twice.

Want to understand how it works?

Here is exactly how we build, operate, and improve it: every feature in the platform, how it compares with per-seat sales CRMs and field-service tools, and what migration actually involves.

What one missed call actually costs

A CRM is not a software purchase, it is a leak repair. The numbers below are what the leak looks like before anything is automated:

  • 78%1

    of callers will not leave a voicemail

    they hang up and dial the next name on the results page

  • $45K to $120K1

    lost to missed calls per year

    across a study of 1,200+ independent home-service contractors

  • ~122

    follow-up touches it can take to convert a lead

    most service businesses stop after one or two

Every number above is recoverable, and none of it requires hiring anyone. It requires a system that picks up, writes it down, and follows up without being reminded.

Put your own numbers in

Your average ticket, your call volume, your rough miss rate. This is the annual figure the leak is worth at your shop, not an industry average.

25%

Industry average for Other: ~25%

60%

How often answered calls turn into customers

8%

Voicemails that result in a closed deal

Revenue lost per year $40,560. Recoverable with WebDevAuto $32,448. Net gain per year plus $29,460.

Revenue lost per year
$40,560

That’s what missed calls are costing you in unrecovered revenue every year, after subtracting voicemail callbacks.

Lost per month$3,377
Lost per week$780
Recoverable with WebDevAuto
$32,448

Assumes 80% of missed calls captured by AI receptionist + missed-call automation

Less WebDevAuto annual cost−$2,988
Net gain per year+$29,460

WebDevAuto annual cost reflects the CRM ($249/mo), which carries Ava and missed-call automation; AI call minutes are billed by usage.

Estimates are illustrative only, based on the inputs you provide and an assumed 80% missed-call capture rate from industry averages. Actual results depend on your market, offer, staffing, and execution, and are not a guarantee or projection of revenue.

Stop the leak

The CRM is $249/mo. Compare that to the number above.

What happens after you sign up

No six-week implementation, no consultant, no configuration project. Here is the actual sequence:
  • Day 1. You check out. No setup fee, no sales cycle to sit through, no seat count to negotiate.
  • Day 1 to 2. We migrate your contacts. Send whatever you have, a spreadsheet, a QuickBooks export, a competitor's CSV. It lands on real customer records.
  • Day 2 to 3. We connect your phone. We capture your services, hours, service area, and intake questions during onboarding, and Ava starts answering, qualifying callers, and getting them booked.
  • Day 3 to 5. Automations switch on. Appointment reminders, missed-call text-back, invoices, and the review request after a won job.
  • Week 1. Ava goes live and starts answering. Including the nights, weekends, and holidays you were sending to voicemail.
  • From there, you are taking more appointments without anyone new on payroll.
Most shops are live inside a week. The reason it is that fast is that there is nothing to build: you are not configuring a platform, you are turning on one that already knows how service businesses run.
That is the whole onboarding. One flat price, unlimited users, and no implementation project in front of it.
Start now

No setup fee. The CRM is month to month, cancel anytime.

Can a CRM answer your phone? This one does.

This is the single biggest difference between WebDevAuto and every other CRM on your shortlist. HubSpot, Jobber, and ServiceTitan all assume a human picks up the phone. That human is you, on a roof, with your hands full.
  • Problem: your phone rings while you are under a sink or on a ladder. Most callers will not leave a voicemail; they dial the next company.
  • Solution: Ava, the AI receptionist, answers on the first ring, 24/7. She asks what the job is, qualifies the caller, and texts the caller your booking link while they are still on the phone.
  • Outcome: the caller books themselves in the minute they are still motivated, instead of promising to call back and never doing it.
  • Every call is written down. Ava logs a full transcript and an AI summary onto the customer record, so you can see exactly what was said without listening to anything.
  • Miss a call anyway? Missed-call text-back rings your phone for about 25 seconds, and if nobody picks up, it texts the caller automatically so the lead never goes cold.
Ava works nights, weekends, and holidays. She never calls in sick, never forgets to write it down, and never puts a customer on hold. For most shops that is the difference between an after-hours emergency becoming your job or your competitor's.

What a caller actually hears

This is a sample HVAC call, recorded with Ava's real voice and script. It is a demonstration rather than a customer's private call, so nobody's real service call is being published.
Notice what happened: the caller was qualified, the job was captured, the customer got a way to book instantly, and the whole thing landed on a customer record. Nobody in your shop touched the phone.
Sample call. Ava's actual voice and script, recorded as a demo, not a real customer's call.
Ava0:02
Thanks for calling. This is Ava. What is going on with your system today?
0:07Caller
My AC stopped blowing cold. It is 96 degrees in the house.
Ava0:11
That is miserable, let us get somebody out. Is this for a home or a business, and how old is the unit roughly?
0:18Caller
Home. Maybe eight years old.
Ava0:22
Perfect. I am texting you our booking link right now so you can grab the first opening that works. I am also passing your address and the symptom to the team so the tech shows up knowing the history.

One inbox, so nothing slips through the cracks

Never lose another customer because a text went to one person's phone, an email went to an address nobody checks, and a web chat closed when the browser did.
  • Problem: the average shop runs conversations across a personal cell, a shared email, and a website widget. Nobody knows what was already answered, and customers repeat themselves.
  • Solution: phone calls, SMS, email, and website chat all thread onto one customer record in one inbox.
  • Outcome: anyone on your team can pick up any conversation and instantly see the entire history, including what Ava said on the call last Tuesday.
  • It stays current by itself. The record fills in from the work: the call, the text, the booking, the invoice. There is no separate data-entry step that never gets done.
Coming next: Facebook and Instagram DMs. Both are built on Meta's messaging platform and are pending Meta App Review, so they are not live yet. When they clear, they will thread into this same inbox with no change on your end.

Can a CRM automate follow-up? This is the domino chain.

You are not going to remember to send the third follow-up. It can take around a dozen touches to convert a lead, and almost nobody gets past two. So the system sends them instead.
Each of those is a job you are currently doing by hand, forgetting, or paying somebody to remember. Turned on once, they run for every customer forever.
  • A lead comes in from your website, a call, or a text.
  • A text goes out within seconds, while they are still holding the phone.
  • An email follows with what you do and why you are worth calling back.
  • An appointment reminder fires before the visit, which is the cheapest no-show insurance there is.
  • The invoice sends itself when the work is done, so you are not billing at 9pm on a Sunday.
  • A review request goes out a few days after you mark the job won.
  • A nurture sequence keeps going so you are still there in six months when they need you again.
Outcome: the follow-up stops depending on whoever is least busy that day. That is usually the difference between a lead that converts and a lead that quietly goes to a competitor.

Can a CRM send invoices? Yes, and chase them.

The slowest part of most service businesses is not the work, it is the gap between finishing the job and the money landing.
  • Problem: invoices get written at the end of the week, from memory, on a laptop, after a 10-hour day. Some never get sent at all.
  • Solution: invoicing and payments run on the same customer record as the job, so the invoice is built from work that is already logged.
  • Outcome: you bill the same day instead of the same month, and the payment history sits on the customer record next to everything else.
Because booking, invoicing, and the customer history are one platform, there is no reconciling between a scheduling tool, a billing tool, and a CRM that disagree with each other.

The questions service business owners actually ask

Short answers to the things people search before they buy. The detail is in the FAQ at the bottom.
  • What is the best CRM for a plumbing business? One that answers the phone and keeps itself updated. Plumbing runs on emergency calls, so a CRM your team has to type into by hand goes stale in a month.
  • How does an AI receptionist work? She picks up, holds a real conversation, qualifies the caller, gets them booked, and writes a transcript and summary onto the customer record.
  • How do I stop missing customer calls? Two layers: an AI receptionist that answers 24/7, and missed-call text-back for anything that still slips past.
  • Can I replace my office staff with AI? Honest answer: not entirely, and you should be careful of anyone who says yes. What it reliably replaces is the hiring of the next admin as you grow.
  • What is the difference between a CRM and field service software? A CRM is the system of record. Field service software is the operational loop. Here they are one platform.

What this replaces on your current software bill

Most service businesses are paying for six to ten tools that do not talk to each other. The integration tax is real: the hours spent re-entering data between them is a cost even when the subscriptions are cheap.
Every one of those is included in the CRM at $249/mo, on one customer record, with one login and one bill. We are not going to invent a total for your current stack, because we do not know what you pay. Add your own subscriptions up and compare.
  • A scheduling or booking link tool for customers to grab a slot.
  • A CRM or contact database for the customer history.
  • An answering service or after-hours call handler.
  • A missed-call text-back tool.
  • An email and SMS marketing platform for follow-up sequences.
  • A review-request tool for Google reviews after a job.
  • An invoicing and payments tool.
  • A website chat widget.
Outcome: one bill instead of eight, and more importantly, one customer record instead of eight half-complete ones. The consolidation is worth more than the savings.

On the roadmap, and honestly not built yet

Every other section on this page describes something running in production today. These are things we are asked for often and are building toward. They are listed here so you know where the product is going, and so nobody buys expecting them today:
  • Facebook and Instagram DMs in the unified inbox. Pending Meta App Review.
  • Ava writing the appointment directly into your calendar. Today she texts the booking link and the customer picks the slot.
  • Multilingual answering. Ava speaks English today.
  • Caller recognition across calls, so a repeat customer is greeted with their history.
  • A per-business script on every call. Onboarding captures your services, hours, and intake questions today; wiring that config into the live call is in flight.
  • Call audio recordings. Today you get a full transcript and an AI summary of every call, not the audio.
We would rather lose a sale than win one on a feature that does not exist. If any of the above is a dealbreaker for you today, say so on the demo and we will tell you straight whether to wait.

CRM vs. field service software: which do you need?

People ask this constantly, and the honest answer is that the line blurs. Here is the practical split:
If your priority is the operational loop from intake to invoice, start on the field service software page. If it is keeping track of customers and following up, you are in the right place. Either way you land on the same platform.
  • A CRM is the system of record: the customers, the conversations, the history, the follow-up.
  • Field service software adds the operational layer: booking, scheduling, dispatch, invoicing, and payment for the actual jobs.
  • On WebDevAuto they are the same platform. The customer record and the job live together, so you are not paying for two tools and reconciling them.

Is this a CRM for the service industry generally, or only for the trades?

Both, with one honest qualifier. Any service company that runs on inbound calls and repeat customers fits, because that is the shape the platform is built around. The trades get the most out of it because their calls are urgent and their crews are never sitting at a desk.
The useful test is not your industry label, it is whether you lose money to calls nobody answers and follow-up nobody sends. If you do, the fit is good. If you already answer every call within a ring and follow up the same day, a CRM will not move your numbers much, and we would rather you knew that before you bought.
  • A CRM for the service industry is built around the call, the message, and the job instead of a long sales pipeline. That is true whether you install furnaces or file cases.
  • Service companies with dispatched crews gain the most, because the person who should be updating the record is on a roof or under a sink. Here the record fills itself from the call, the booking, and the invoice.
  • Service-based businesses that run on appointments rather than dispatch, like salons, med spas, and law firms, use the same inbox, booking page, reminders, and review requests. What changes is what Ava asks during intake.
  • Where it fits badly: if you have a sales team forecasting a quarterly pipeline, or you are big enough to need enterprise dispatch across dozens of trucks, this is not the right buy. Those are the honest exclusions.

Sales CRM vs. field service software vs. WebDevAuto

The tools on your shortlist are good at what they were built for. The question is scope: how much of the job-winning stack is inside the product, and how much you assemble yourself. Category-level comparison, with the per-product detail on the comparison pages.
Sales CRM (HubSpot, Salesforce)Field service software (Jobber, Housecall Pro, ServiceTitan)WebDevAuto
Built forB2B reps working multi-week deal pipelinesRunning and dispatching the jobs you already haveWinning the job and keeping the customer, from the first ring onward
Answers your phoneNo, a separate integration if anyAdd-on AI or human answering on higher tiersAva answers 24/7, included, with transcript and summary
How the record stays currentReps type in updates by handFilled in by office staff as jobs moveFills itself from the calls, texts, bookings, and invoices
Website and local SEONot includedNot includedAvailable on the same platform and the same bill
Invoicing and reviewsAdd-ons or separate toolsUsually includedIncluded, on the same customer record
Pricing modelPer seat, per month, climbs as you hirePer user and per tier, climbs as you hireOne flat $249/mo for the whole team
Who you talk to for helpSupport queueSupport queueThe founder who built it

If you have a sales team forecasting a pipeline, buy a sales CRM. If your operation is big enough to need enterprise dispatch, ServiceTitan earns its cost. If you are a service business that wants more booked jobs without hiring more office staff, that is the exact gap this was built for.

How each trade actually uses it

One CRM, set up around how you work: your pipeline stages, your intake questions, your follow-ups. What changes by trade is what Ava asks and when the follow-ups fire.

  • No-cool and no-heat calls captured after hours, unit age and service history on the record, and maintenance follow-up before the season turns.

  • Emergency intake at 2am, the burst-pipe caller qualified and booked, and the invoice sent from the job instead of from memory on Sunday night.

  • Panel, outage, and EV-charger jobs logged per property, with quotes and follow-up sequences on the ones that did not close first time.

  • Storm-season call spikes absorbed without hiring, inspection requests captured overnight, and long nurture on quotes that take months to decide.

  • Recurring customers with full visit history, reminders before each visit, and review requests that build the local reputation the work depends on.

  • Vehicle or property details on the record, booking links texted to callers, and rebooking follow-up after the job.

  • Intake captured verbatim with a transcript, fast first response on new matters and inquiries, and follow-up on open work.

Not listed? The CRM fits any local service business that runs on inbound calls. Weighing it against a specific tool? See Jobber, Housecall Pro, ServiceTitan, and GoHighLevel.

The rest of the system

The CRM handles the leads you already get. These are the parts that create more of them, and they run on the same platform and the same bill:

  • The call layer in detail: how she qualifies, what she says, and what lands on the record.

  • The fast, conversion-built site that turns a search into the call Ava answers.

  • Getting into Google's map 3-pack, so there are more calls to answer in the first place.

  • The profile that decides whether you show up when somebody searches near me.

  • Build the exact stack you want and see the monthly before you talk to anyone.

  • Who builds this, and why it is engineered for the trades rather than sold to them.

Pricing for the CRM

The CRM is $249/mo month to month with no minimum, no setup fee and no per-user licensing. Your whole team uses it. It includes the customer database, unified inbox for calls, texts, email, and web chat, Ava the AI receptionist, missed-call text-back, a self-serve booking page, invoicing and payments, and automatic review requests. AI features are billed based on usage, you only pay for what you actually use.

Want the website and local SEO that fill the top of the funnel? The full system runs $648/mo: the SEO plan, which already includes a custom website, plus the CRM. If you need custom fields, workflows, or an integration an off-the-shelf platform cannot do, that is a Custom App build ($15,000 to $80,000+, one time).

Engagement

Monthly Services

Three à-la-carte monthly services: website, SEO, and CRM. No setup fees, no deposits. The website runs on a 12-month term and SEO on a 6-month minimum, both month to month after; the CRM is month to month with no minimum. Take one or stack all three.

Not sure where to start? Run a free diagnostic on your current site first.

Website Design & Hosting

A conversion-engineered website that loads fast, captures leads, and stays maintained.

Monthly$199 /mo
  • Custom conversion-engineered website
  • Loads in about two seconds
  • Lead forms wired to your inbox
  • Hosting + monitoring + maintenance
  • No setup fee

Any business that needs a professional, high-performing web presence without a big upfront cost.

Most Popular

SEO & Google Business Profile Optimization

Ongoing SEO and Google Business Profile management so you rank on search, Maps, and AI assistant answers.

Monthly$399 /mo
  • Ongoing on-page + technical SEO
  • Google Business Profile setup + optimization
  • Rank on Google search and Maps
  • Show up in AI assistant answers
  • Monthly rankings + traffic reporting

Local service businesses where organic search and Google Maps are the primary lead source.

AI CRM

Customer database, pipelines, unified inbox, invoicing, and automated follow-ups, with AI billed by what you use.

Monthly$249 /mo
  • Customer database + pipelines + analytics
  • Unified inbox (email + text)
  • Invoicing with built-in payments
  • Automated follow-ups + scheduling
  • AI features (billed by usage)
    • Ava answers your calls
    • AI texts & emails customers back
    • Content + ad generation

Businesses ready to systematize follow-up, automate ops, and add AI on their own terms. AI features are billed based on usage, you only pay for what you actually use.

Frequently asked questions

What is a CRM for a service business?
A CRM for a service business is the system of record for every customer, call, job, and follow-up. Unlike a sales CRM built for B2B reps working long deal pipelines, a service-business CRM is built around the phone and the follow-up: it captures the calls and messages, keeps the full customer and job history in one place, and automates the reminders and review requests that keep customers coming back.
Is there a CRM built for the service industry rather than for a sales team?
That is the whole design difference. Most tools serve the service industry as an afterthought: they start life as a sales pipeline and bolt a job field onto it. A service industry CRM has to assume the phone is the front door, the customer is a repeat customer rather than a one-time deal, and nobody has a spare hour to type the record in afterward. This one answers the call with an AI receptionist, threads every text and email onto the customer record, and fires the reminders, invoices, and review requests without being asked.
What is the best CRM for a service based business?
It depends on which problem is actually costing you money, and the honest answer is that it is not always us. If your bottleneck is scheduling and dispatching crews on work you have already won, Jobber and Housecall Pro are strong, and ServiceTitan earns its cost once you are big enough. If you are a B2B firm forecasting a quarterly pipeline, buy a sales CRM like HubSpot. If your bottleneck is that calls go unanswered and the follow-up never goes out, that is the specific gap WebDevAuto was built for, because it answers the phone and keeps the record current on its own.
Do you have a CRM for service companies with more than one crew?
Yes, and the price does not change as you add people. Service companies running several crews tend to hit the same two problems: the calls that come in while everybody is already on a job, and the customer history living on whichever technician happened to take the call. Both are handled the same way for a two-person shop and a shop with several crews. The flat monthly price covers your whole team, so adding an office admin or another crew does not change your bill.
What is the best CRM for a plumbing business?
For plumbing specifically, the deciding feature is what happens to the emergency call that comes in while your crew is already under a sink. Plumbing runs on urgent inbound work, so the best CRM is whichever one answers the phone and updates itself. WebDevAuto answers with an AI receptionist 24/7, logs the call with a transcript, and gets the caller booked, which is why it fits plumbing better than a CRM your team has to type into by hand.
What is the best CRM for HVAC companies?
HVAC demand spikes hard in the first heat wave and the first freeze, which is exactly when your team has the least time to answer phones or update software. A CRM that captures the overflow automatically is worth more to an HVAC company than one with better reporting. WebDevAuto answers every call including nights and weekends, keeps unit age and service history on the customer record, and fires maintenance follow-up before the season turns.
Is there a CRM for electricians, roofers, and contractors?
Yes, and it is the same platform. What changes between the trades is what the AI receptionist asks during intake, which pipeline stages you use, and when the follow-ups fire. Electricians tend to need per-property job history, roofers need long nurture on quotes that take months to close, and contractors need intake that captures scope properly. We configure those during setup rather than making you build them.
Can a CRM answer phone calls?
Almost none can. Most CRMs assume a human answers and then types in what happened. WebDevAuto pairs the CRM with Ava, a separately sold AI receptionist who picks up on the first ring 24/7, holds a real conversation, qualifies the caller, texts them your booking link, and writes a full transcript and AI summary onto the customer record. That is the main structural difference between this and a conventional CRM.
How does an AI receptionist work?
When someone calls your business number, the AI receptionist answers instead of ringing out to voicemail. Onboarding captures your services, hours, service area, and intake questions. She asks what the caller needs, qualifies them, and texts them your booking link so they can grab a slot while they are still motivated. Afterward the call is logged to the customer record with a transcript and a summary you can read in a few seconds.
Does the AI receptionist book appointments into my calendar?
Not directly today, and it is worth being precise about this. Ava texts the caller your booking link while they are still on the phone, and the customer picks their own slot from your real availability. The booking then lands on the customer record. Having Ava write the appointment into the calendar herself during the call is on the roadmap, not shipped.
Can a CRM send invoices?
This one does. Invoicing and payments run on the same customer record as the job, so the invoice builds from work that is already logged rather than from memory at the end of the week. The payment history then sits on the customer record beside the calls, texts, and job history, so you can see what somebody has spent with you without opening another tool.
Can a CRM automate follow-up?
Yes, and it is the highest-value thing a CRM does for a service business. It can take roughly a dozen follow-up touches to convert a lead, and most service businesses stop after one or two because everyone is busy. WebDevAuto fires an immediate text on a new lead, an email after that, appointment reminders before visits, the invoice when work is done, a review request after a won job, and an ongoing nurture sequence, all without anyone remembering to send them.
How can I stop missing customer calls?
In two layers. The first is an AI receptionist that answers every call 24/7, so there is no voicemail to ignore. The second is missed-call text-back, which rings your phone for about 25 seconds and, if nobody picks up, automatically texts the caller so the lead does not go cold. Together they close the gap that costs independent contractors an estimated $45,000 to $120,000 a year.
Can I replace my office staff with AI?
Not entirely, and be skeptical of anyone who promises that. What it reliably does is absorb the work that would otherwise force you to hire your next admin: answering the phone, writing down what was said, sending reminders and invoices, and chasing reviews. Most of our customers do not fire anybody. They stop needing to hire as they grow, and their existing office person stops drowning.
What channels does the unified inbox cover?
Today it covers phone calls, SMS, email, and website chat, all threaded onto one customer record. Facebook and Instagram DMs are built on Meta's messaging platform and are pending Meta App Review, so they are not live yet. Google Business Messages is not offered because Google discontinued that product.
What is the difference between a CRM and field service software?
A CRM is the system of record: customers, conversations, history, and follow-up. Field service software adds the operational layer on top: booking, scheduling, dispatch, invoicing, and payment for the jobs. The two overlap heavily and the most useful tools do both. On WebDevAuto they are the same platform, so the customer record and the job live together instead of in two tools you reconcile by hand.
How much does a CRM for a service business cost?
Sales CRMs usually charge per user per month, so the bill climbs every time you add an admin or a tech, and the useful features sit behind higher tiers. WebDevAuto is one flat price: the CRM at $249/mo month to month with no minimum, no setup fee and no per-seat licensing for your whole team. AI features are billed based on usage, you only pay for what you actually use. The full system with a website and local SEO is $648/mo.
Do I have to pay per user or per technician?
No. That is one of the main structural differences from both sales CRMs and field service platforms, which almost all price per seat or per user and get more expensive as you hire. WebDevAuto is one flat monthly price for your whole team, so adding an office admin or a third tech does not change your bill.
Is there a setup fee, and how long is the contract?
There is no setup fee and there is no minimum term: the CRM is month to month, cancel anytime. Contact migration, phone connection, and automation setup are part of onboarding rather than a separate professional-services line item.
How long does it take to get running?
Most service businesses are live within a week. Contacts are migrated in the first day or two, your phone and Ava are connected next, automations switch on after that, and Ava starts answering by the end of the first week. There is no implementation project because you are not configuring a platform from scratch.
Can you migrate my contacts from my current system?
Yes, and it is included in onboarding rather than billed separately. Send whatever you have, a spreadsheet, a QuickBooks or Jobber export, or a CSV from another CRM, and it lands on real customer records rather than a raw import nobody can use.
Is there a free CRM for a small business?
Several CRMs have free tiers, but they are usually capped on contacts or features, and for a service business the real catch is data entry: a free CRM only helps if your team keeps it updated, and most busy service teams will not. WebDevAuto is not free, but the record fills in from your calls, inbox, bookings, and invoices, which is the difference between a CRM that stays accurate and one that goes stale in a month.
Do I own my customer data, and can I export it?
Your data is yours and you can export it. We do not hold your customer list hostage as a retention tactic. If you leave, you take the contacts, the history, and the job records with you.
Does it work with my calendar?
Yes. You get a self-serve booking page where customers grab an open slot themselves, and Ava texts callers that same link. Every booking lands on the customer record with a confirmation, and you can connect your Google Calendar so bookings sync there automatically.
Does the AI receptionist speak languages other than English?
Not today. Ava answers in English. Multilingual answering is something we are asked for and are building toward, but it is not live, so it should not factor into a buying decision right now.
Do I get call recordings?
You get a full written transcript of every call plus an AI-generated summary on the customer record, which is what most owners actually want because it is faster to scan than audio. Stored call audio recordings are not part of the product today.
Is the CRM HIPAA compliant?
No, and we will not claim otherwise. If your practice needs a Business Associate Agreement and HIPAA-aware handling of protected health information, talk to us about the HIPAA-aware build before you buy, because the standard CRM is not the right fit for regulated PHI workflows.
What happens if I want to cancel?
The CRM has no minimum term, so you cancel with your next billing cycle. You can export your customers, history, and job records on the way out.
Who supports me if something breaks?
You talk to the founder who built the platform, not a tiered support queue. That is realistic at our size and it is genuinely one of the reasons service businesses pick us over a large vendor where you are one account among tens of thousands.

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Sources

  1. 1.CallbirdAI: Why contractors lose money on missed calls (1,200+ contractor study; 78% caller voicemail-avoidance behavior; $45-120K annual loss range) (https://www.callbirdai.com/blog-contractors-lose-money-missed-calls)
  2. 2.Smart Choice Agents: Generating insurance leads (12-call follow-up data) (https://www.smartchoiceagents.com/generate-insurance-leads)
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